Articles Tagged ‘Affluent Insights’


Mercedes-Benz highlights speed with boat collaboration

February 13, 2015

German automaker Mercedes-Benz is the inspiration behind a new high-performance racing boat that made its debut at the Miami International Boat Show.

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Advertisers exude style in February edition of Architectural Digest

January 23, 2015

Bulgari and Dior were among the advertisers to show off their “cool, confident style” in the February edition of Condé Nast-owned Architectural Digest.

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Poltrona Frau taps Alexander Wang to appeal to urbanites

January 22, 2015

American fashion designer Alexander Wang is helping Italian furniture brand Poltrona Frau reach urbanites with a capsule collection.

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Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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Baccarat honors past influences on fragrance industry with limited-edition scent

December 1, 2014

French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.

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Bergdorf Goodman honors the arts with holiday windows

November 19, 2014

Department store Bergdorf Goodman is paying homage to the arts with its holiday window displays.

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Burberry celebrates power of gifting with enchanted holiday campaign

November 5, 2014

British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.

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Tom Ford, Armani heighten readers’ senses in November edition of Vanity Fair

November 4, 2014

Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.

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Frette mixes gifting and home improvement in winter catalog

October 30, 2014

Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.

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