Articles Tagged ‘Affluent Insights’


Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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Baccarat honors past influences on fragrance industry with limited-edition scent

December 1, 2014

French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.

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Bergdorf Goodman honors the arts with holiday windows

November 19, 2014

Department store Bergdorf Goodman is paying homage to the arts with its holiday window displays.

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Burberry celebrates power of gifting with enchanted holiday campaign

November 5, 2014

British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.

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Tom Ford, Armani heighten readers’ senses in November edition of Vanity Fair

November 4, 2014

Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.

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Frette mixes gifting and home improvement in winter catalog

October 30, 2014

Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.

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Gucci, Chanel jockey for entry-level consideration in November’s Vogue

October 28, 2014

Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.

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La Perla to track performance data for seamless in-store improvements

October 24, 2014

Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.

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Dior, Louis Vuitton target women who rule in W magazine’s October issue

October 22, 2014

Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.

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Chanel illuminates the new modern female with N°5 campaign

October 16, 2014

French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.

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