Articles Tagged ‘Affluent Insights’


Chopard holds dance party to evoke spirit, boldness of Happy Diamonds

April 14, 2015

Swiss jeweler Chopard is displaying how a “happy attitude can change the world” through promotions for its Happy Diamonds collection.

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Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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Fashion brands double up in ad space of Vogue’s March book

March 13, 2015

Fashion houses such as Chanel, Gucci and Prada had readers seeing double in the March edition of Condé Nast’s Vogue with repetitive advertisement placing.

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Peninsula deepens ties with public art

March 6, 2015

The Peninsula Hotels & Resorts is boosting its support of global public art with several new initiatives, including a partnership between its Hong Kong property and the United Kingdom’s Royal Academy of Arts that will launch a few days prior to Art Basel Hong Kong.

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How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Mercedes-Benz highlights speed with boat collaboration

February 13, 2015

German automaker Mercedes-Benz is the inspiration behind a new high-performance racing boat that made its debut at the Miami International Boat Show.

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Advertisers exude style in February edition of Architectural Digest

January 23, 2015

Bulgari and Dior were among the advertisers to show off their “cool, confident style” in the February edition of Condé Nast-owned Architectural Digest.

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Poltrona Frau taps Alexander Wang to appeal to urbanites

January 22, 2015

American fashion designer Alexander Wang is helping Italian furniture brand Poltrona Frau reach urbanites with a capsule collection.

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Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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