Italian fashion house Dolce & Gabbana is launching a limited-edition of its scent Light Blue and has created a microsite to solely promote the fragrance.
Articles Tagged ‘Affluent Insights’
Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.
Italian automaker Maserati is honoring its centennial with an exhibit at the Enzo Ferrari Museum in Modena, Italy.
German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.
Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system.
U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.
Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline.
Cartier, Louis Vuitton and The Penthouse Collection were among the luxury marketers to use Town & Country’s June/July issue as a foundation for recreating the average affluent reader’s personal style.
Omega, Louis Vuitton and Chanel added to the ideals of a “Lush Life” in the June issue of Condé Nast shelter publication Architectural Digest.
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.