French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.
Articles Tagged ‘Affluent Insights’
Department store Bergdorf Goodman is paying homage to the arts with its holiday window displays.
British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.
Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.
Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.
Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.
Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.
French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective?