Articles Tagged ‘Affluent Insights’


Dolce & Gabbana drives awareness with limited-edition fragrance microsite

June 26, 2014

Italian fashion house Dolce & Gabbana is launching a limited-edition of its scent Light Blue and has created a microsite to solely promote the fragrance.

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Luxury marketers target aspirational readers of Vanity Fair’s July edition

June 24, 2014

Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.

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Maserati celebrates centennial with museum exhibit

June 20, 2014

Italian automaker Maserati is honoring its centennial with an exhibit at the Enzo Ferrari Museum in Modena, Italy.

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Porsche Design boosts in-store traffic with Linkin Park collaboration

June 16, 2014

German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.

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Bang & Olufsen teams with BMW to present in-car audio system

June 13, 2014

Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system.

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Ralph Lauren shows experience potential with Father’s Day package

June 6, 2014

U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.

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Luxury marketers push summer accessories in Vogue’s June edition

June 2, 2014

Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline.

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Luxury marketers depict reader interests in June/July edition of Town & Country

May 23, 2014

Cartier, Louis Vuitton and The Penthouse Collection were among the luxury marketers to use Town & Country’s June/July issue as a foundation for recreating the average affluent reader’s personal style.

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Omega, Louis Vuitton support lifestyle in Architectural Digest’s June edition

May 20, 2014

Omega, Louis Vuitton and Chanel added to the ideals of a “Lush Life” in the June issue of Condé Nast shelter publication Architectural Digest.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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