Articles Tagged ‘Affluent Insights’


Porsche Design boosts in-store traffic with Linkin Park collaboration

June 16, 2014

German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.

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Bang & Olufsen teams with BMW to present in-car audio system

June 13, 2014

Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system.

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Ralph Lauren shows experience potential with Father’s Day package

June 6, 2014

U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.

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Luxury marketers push summer accessories in Vogue’s June edition

June 2, 2014

Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline.

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Luxury marketers depict reader interests in June/July edition of Town & Country

May 23, 2014

Cartier, Louis Vuitton and The Penthouse Collection were among the luxury marketers to use Town & Country’s June/July issue as a foundation for recreating the average affluent reader’s personal style.

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Omega, Louis Vuitton support lifestyle in Architectural Digest’s June edition

May 20, 2014

Omega, Louis Vuitton and Chanel added to the ideals of a “Lush Life” in the June issue of Condé Nast shelter publication Architectural Digest.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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Prada revives literary competition to further connect to the arts

April 16, 2014

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

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Chanel serializes beauty tutorial video to uphold interest

April 11, 2014

French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.

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Fashion marketers rely on repetition in April edition of Vogue

April 4, 2014

Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.

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