Articles Tagged ‘American Affluence Research Center’


Caviar House & Prunier expands offerings to include airport location

April 21, 2015

Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.

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The Savoy divulges butler tasks to differentiate service

February 25, 2015

Fairmont’s The Savoy in London is keeping consumers informed with a new infographic that provides insight into the daily life of a butler at the hotel.

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Millionaire myths are hurting luxury marketing: report

February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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Land Rover, Holland & Holland express lifestyle affinities via vehicle collaboration

November 10, 2014

British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.

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Yacht brands congregate at Fort Lauderdale International Yacht Show

October 31, 2014

Attending a yacht show is just another part of the fall season for yacht brands and consumers and this weekend the two camps will meet again at the Fort Lauderdale International Boat Show, one of the largest in the United States.

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Dolce & Gabbana, Chanel push wide product range in Vogue’s October edition

October 23, 2014

Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.

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Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind

August 25, 2014

Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Jaeger-LeCoultre builds trust with exploration of customer service

July 18, 2014

Switzerland’s Jaeger-LeCoultre is fortifying its relationship with consumers by promoting its high level of customer service when maintenance on a timepiece is needed.

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Peninsula Hotels offers cultural immersion to increase guest experiences

June 10, 2014

Hospitality chain The Peninsula Hotels is launching a program to better immerse guests in the native culture of each hotel location.

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