German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Articles Tagged ‘American Affluence Research Center’
Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.
Fairmont’s The Savoy in London is keeping consumers informed with a new infographic that provides insight into the daily life of a butler at the hotel.
Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.
British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.
Attending a yacht show is just another part of the fall season for yacht brands and consumers and this weekend the two camps will meet again at the Fort Lauderdale International Boat Show, one of the largest in the United States.
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.
Switzerland’s Jaeger-LeCoultre is fortifying its relationship with consumers by promoting its high level of customer service when maintenance on a timepiece is needed.