German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.
Articles Tagged ‘American Affluence Research Center’
British gun and rifle maker James Purdey & Sons is celebrating its 200-year history with a bicentennial book that gives a detailed historical account of the brand and its dedication to craftsmanship.
Swiss watchmaker Raymond Weil is showing watch enthusiasts and unfamiliar consumers that its watches are true contenders of heritage brands due to its craftsmanship and central values.
Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.
High-end smartphone manufacturer Vertu is increasing its product offerings to rejuvenate interest in the Signature series that unifies the brand’s lifestyle services.
Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region.
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
Affluent consumer attitudes toward the economy rose into neutral territory with an index of 93 on a scale of 200, up 22 points from the year-ago period.
Calvin Klein, Ralph Lauren and Giorgio Armani took prominent ad pages in the November issue of Condé Nast’s Architectural Digest to stand out among the habitual home design brands found within the shelter publication.
Chanel, Ulysse Nardin and Blancpain advertisements cater to readers’ hobbies and interests in the October issue of Robb Report that features the publication’s updated timepiece mobile device application.