Articles Tagged ‘American Affluence Research Center’


3pc of affluent women buy apparel via mobile: study

May 14, 2013

Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.


Bentley fetes Le Mans wins with limited-edition vehicles

May 13, 2013

Bentley Motors is showcasing its racing history with six limited-edition models that are featured on a new microsite.

12pc of affluent consumers under 50 book hotels via mobile: study

May 1, 2013

The majority of U.S. affluent consumers book hotel stays online, but mobile reservations are becoming more common among younger consumers, according to new research by the American Affluence Research Center.

Rolls-Royce targets Harrods shoppers with first retail window display

April 30, 2013

Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.

53pc of affluent consumers own two or more mobile devices: study

April 26, 2013

Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.

LVMH triggers emotional brand connections via behind-the-scenes events

April 11, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.

Rolls-Royce drives corporate philanthropy via charity partnership

April 4, 2013

Rolls-Royce Motor Cars is driving its company-wide philanthropic efforts through a new partnership with the Southampton Hospital Paediatric Rheumatology Service in Southampton, England.

Hermès pressured to uphold traditional practices in LVMH feud

April 3, 2013

Leather goods and silk scarves maker Hermès is fending off luxury conglomerate LVMH Moët Hennessy Louis Vuitton from silently achieving a majority stake to keep the private brand’s traditional business model intact.

Should luxury marketers grow their UAE retail presence?

April 1, 2013

Kering-owned Saint Laurent Paris’ plans for a new flagship store in United Arab Emirates capital Abu Dhabi will help the French fashion house strengthen customer relationships in a market with concentrated wealth.

Land Rover fetes new Range Rover Sport via event with James Bond actor

March 28, 2013

Land Rover North America marked the unveiling of the new Range Rover Sport at an exclusive event during which actor Daniel Craig drove the car on New York city streets.