Articles Tagged ‘American Affluence Research Center’


Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind

August 25, 2014

Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Jaeger-LeCoultre builds trust with exploration of customer service

July 18, 2014

Switzerland’s Jaeger-LeCoultre is fortifying its relationship with consumers by promoting its high level of customer service when maintenance on a timepiece is needed.

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Peninsula Hotels offers cultural immersion to increase guest experiences

June 10, 2014

Hospitality chain The Peninsula Hotels is launching a program to better immerse guests in the native culture of each hotel location.

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Luxury marketers build up lifestyle in spring imprint of Bentley magazine

April 24, 2014

With support from Harry Winston, Breitling and Gulfstream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.

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Holiday spending expectations exceeded by 24pc: report

April 21, 2014

Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.

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46pc of affluent households have taken a cruise in past 10 years: report

April 15, 2014

The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.

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Ralph Lauren continues luxury elevation strategy in Vanity Fair’s April edition

March 19, 2014

Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.

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Hermès targets young equestrians with Saut Hermès live-stream event

March 10, 2014

Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.

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Armani gets fresh perspective with student film series

March 6, 2014

Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.

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