French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
Articles Tagged ‘Apparel and accessories’
German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.
DANA POINT, CA – The managing director of the Kering Luxury Division said at the American Express Publishing Luxury Summit 2013 that its brands’ customers, both young and old, value the luxury product and experience equally.
Italian leather goods maker Tod’s is raising awareness of its new customizable Double Stripe collection through a social video to push in-store sales.
DANA POINT, CA – The CEO of luxury powerhouse Hermès of Paris Inc. said at the American Express Publishing Luxury Summit 2013 that the brand’s feud with LVMH Moët Hennessy Louis Vuitton has only empowered its seven-generation family to keep hold of more than 50 percent of their shares.
Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore.
DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its advertisement in Bentley magazine’s spring issue.
French fashion house Louis Vuitton is pushing its history of producing table games with a new video installment.