Articles Tagged ‘Apparel and accessories’


Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

Share on FacebookShare on LinkedInShare on Twitter

Bottega Veneta continues environmental efforts with green atelier

January 20, 2015

Italian fashion house Bottega Veneta is continuing its parent company Kering’s green initiatives with its LEED Platinum certified headquarters.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

Share on FacebookShare on LinkedInShare on Twitter

Neiman Marcus assists purchase decisions with digital mirror

January 16, 2015

Department store chain Neiman Marcus is changing the apparel shopping experience for consumers with a new digital mirror that remembers users.

Share on FacebookShare on LinkedInShare on Twitter

Louis Vuitton retells serialized ad campaign for spring/summer 2015

January 15, 2015

French fashion house Louis Vuitton has released the second chapter of creative director Nicolas Ghesquirère’s advertising vision for the brand.

Share on FacebookShare on LinkedInShare on Twitter

Net-A-Porter, currency rates aid Richemont trading for Q3

January 15, 2015

Swiss luxury conglomerate Richemont benefited from constant exchange rates for the third quarter ending Dec. 31, 2014.

Share on FacebookShare on LinkedInShare on Twitter

Le Bon Marché turns post-holiday slump into celebration

January 14, 2015

LVMH-owned department store Le Bon Marché is keeping up tradition by hosting a winter-themed event in-store.

Share on FacebookShare on LinkedInShare on Twitter

Luxury is experiencing 3.4pc growth per year: report

January 13, 2015

The global luxury market is projected to be valued at $374.85 billion by 2020, according to a new report by Transparency Market Research.

Share on FacebookShare on LinkedInShare on Twitter

Ecommerce provides a testing ground for bricks-and-mortar expansion

January 13, 2015

NEW YORK – Global expansion requires a balance of physical and digital, said a Belstaff executive at the NRF Retail’s Big Show 2015 on Jan. 12.

Share on FacebookShare on LinkedInShare on Twitter

Think outside the BRICs and MINTs

January 13, 2015

NEW YORK – When strategizing for international retail expansion, sometimes the best plan is to find the right local partner who can tackle the policies and logistical hurdles, according to panelists at NRF Retail’s Big Show 2015 on Jan. 12.

Share on FacebookShare on LinkedInShare on Twitter