Articles Tagged ‘Apparel and accessories’


Chloé puts personalization in consumers’ hands with alphabet charms

July 23, 2015

French fashion label Chloé is letting consumers make its handbags her own with a new collection of alphabet charms.

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Dior teams with Guggenheim on two-night museum benefit

July 23, 2015

French couture house Dior is the presenting sponsor of the Guggenheim International Gala for the third consecutive year.

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Top 10 luxury apparel and accessories efforts of H1

July 23, 2015

As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.

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Givenchy gets unfiltered treatment with live-streamed photo shoot

July 23, 2015

French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.

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Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs

July 23, 2015

Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.

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Michael Kors expands Watch Hunger Stop campaign with new ambassador

July 22, 2015

U.S. apparel label Michael Kors is continuing the fight to end world hunger with new vigor now that its eponymous founder has been named a United Nations World Food Programme Global Ambassador Against Hunger.

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Galeries Lafayette highlights regional art with window displays

July 22, 2015

French department store Galeries Lafayette is showcasing the art of France with the continuation of its annual event “Art on Display.”

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Neiman Marcus partners with The RealReal to expand in-store consignment

July 22, 2015

Fashion retailer Neiman Marcus is partnering with online luxury consignment marketplace The RealReal to provide luxury consumers with a simple way to consign their clothes.

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Madison Avenue BID embraces all things British through heritage program

July 22, 2015

Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.

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Moncler tells heartfelt fairytale for fall advertising campaign

July 22, 2015

Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.

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