As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Articles Tagged ‘Apparel and accessories’
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.
Italy’s Dolce & Gabbana is appealing to the fashion-forward families of London by opening its third Sloane Street boutique that carries children’s clothing and accessories.
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’ lifestyle Web site goop.com.
French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
Canadian-based leather goods brand Treccani Milano has placed itself on curated ecommerce site AHAlife.com aiming to expand its consumer base globally for the holiday season.
Tamara Mellon, former chief creative officer and cofounder of Jimmy Choo, is expanding the digital footprint of her namesake apparel and accessory line by partnering exclusively with online retailer Net-A-Porter.
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
U.S. label Marc Jacobs is helping Playboy celebrate its 60th anniversary by creating an exclusive t-shirt with an image of supermodel Kate Moss in a bunny suit.