Articles Tagged ‘Apparel and accessories’


Michael Kors travels to west coast to share collection inspiration

August 26, 2014

U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.

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Net-A-Porter limits fall fashion wait time with shipping offer

August 26, 2014

Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.

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Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor

August 25, 2014

After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.

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Monocle sets up travel concept in Selfridges

August 22, 2014

Lifestyle magazine Monocle is joining the buzz surrounding Selfridges’ “The Masters” campaign with a pop-up concept in the London retailer’s travel department.

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Dior showcases classic pieces on W magazine mobile ad

August 22, 2014

Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.

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Bally keeps consumers coming back to Instagram for backstage content

August 21, 2014

Swiss footwear and accessories label Bally is sharing behind-the-scenes images from its fall/winter 2014 campaign photo shoot every hour on the hour to get consumers returning to its account.

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Selfridges salutes masters of fashion with fall multichannel project

August 21, 2014

British department store chain Selfridges is bringing together 12 “pioneers and provocateurs” in fashion design, including Jean Paul Gaultier and Oscar de la Renta, for a multichannel campaign.

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Gucci continues pre-fall push amid fall campaigns

August 20, 2014

Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.

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Stylebored lets fashion labels incentivize social sharing

August 20, 2014

Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.

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Anya Hindmarch adds GIFs to extend minimart campaign

August 19, 2014

British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.

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