Articles Tagged ‘Apparel and accessories’


John Varvatos expands to Europe with new London boutique

August 12, 2014

U.S. fashion label John Varvatos has opened its first European store in London.

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Gucci returns as sponsor of LACMA event to show dedication to film, art

August 12, 2014

Italian fashion label Gucci will act as the presenting sponsor of the Los Angeles County Museum of Art’s fourth annual Art+Film Gala.

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Bally streamlines for ecommerce with revamped Web site

August 12, 2014

Swiss footwear and accessories label Bally is making the consumer experience on its Web site simpler with a redesign that focuses on ecommerce.

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Tamara Mellon rounds out ecommerce with mobile site launch

August 11, 2014

U.S. fashion label Tamara Mellon is driving consumers to its new mobile site with an email blast and exclusive offers.

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Marc Jacobs leads with craftsmanship for handbag launch

August 11, 2014

U.S. fashion label Marc Jacobs is aiming to make its Incognito the new It-bag with a campaign spanning digital channels.

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Diane von Furstenberg boosts mobile ad engagement with video content

August 8, 2014

U.S. fashion brand Diane von Furstenberg is communicating before commerce with a video-enhanced advertisement on the tablet-optimized Web site of New York magazine’s The Cut.

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Net-A-Porter hosts exclusive Temperley London shoppable video

August 7, 2014

British fashion label Temperley London is inviting consumers into its founding designer’s annual country soiree with a shoppable video launching exclusively on Net-A-Porter.

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Hermès turns formal dressing into fun with tie-centric app

August 7, 2014

French apparel and accessories house Hermès is giving consumers an interactive way to browse its tie selection with a new mobile application that aims to provide a respite from work or commutes.

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Simon expands iBeacon program to outfit more smart malls

August 7, 2014

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.

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Neiman Marcus taps photographer Nadav Kander for Art of Fashion campaign

August 6, 2014

Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.

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