U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.
Articles Tagged ‘Apparel and accessories’
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.
Lifestyle magazine Monocle is joining the buzz surrounding Selfridges’ “The Masters” campaign with a pop-up concept in the London retailer’s travel department.
Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.
Swiss footwear and accessories label Bally is sharing behind-the-scenes images from its fall/winter 2014 campaign photo shoot every hour on the hour to get consumers returning to its account.
British department store chain Selfridges is bringing together 12 “pioneers and provocateurs” in fashion design, including Jean Paul Gaultier and Oscar de la Renta, for a multichannel campaign.
Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.
Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.
British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.