Luxury Daily’s live news from July 7 – Dolce & Gabbana pops up in Portofino to reach affluents on holiday; Chanel takes a gamble with star-studded haute couture show; Ritz-Carlton Hong Kong serves up Ferrari-inspired afternoon tea; Audemars Piguet likens watch features to wardrobe trends.
Articles Tagged ‘Audemars Piguet’
Swiss watchmaker Audemars Piguet is appealing to “bold and sophisticated” females with its promotions for its new Hand-Wound Millenary 5201 timepiece.
Today in luxury marketing – Fur is back in fashion and debate; Richemont CEOs are top-paid Europe executives after VW boss; Audemars Piguet to tap Freida Pinto as ambassador; Ferrari’s value to exceed $11B in IPO, Marchionne says.
MIAMI – Technology does not replace bespoke manufacturing, but rather enhances the process and allows for a greater cooperation across industries as design grows with technological advances, according to an executive from Audemars Piguet at The New York Times International Luxury Conference Dec. 2.
Today in luxury marketing – Prada forecasts slowing sales growth as luxury demand ebbs; Neiman Marcus unveils top management roles; A modern match for Audemars Piguet; Is luxury less ethical than it thinks?
Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.