MIAMI – Technology does not replace bespoke manufacturing, but rather enhances the process and allows for a greater cooperation across industries as design grows with technological advances, according to an executive from Audemars Piguet at The New York Times International Luxury Conference Dec. 2.
Articles Tagged ‘Audemars Piguet’
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Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.