Articles Tagged ‘Audemars Piguet’


Prada, Neiman Marcus, Piguet and ethical luxury – News briefs

April 3, 2014

Today in luxury marketing – Prada forecasts slowing sales growth as luxury demand ebbs; Neiman Marcus unveils top management roles; A modern match for Audemars Piguet; Is luxury less ethical than it thinks?

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Versace, Audemars Piguet, J. Mendel and Mercedes – News briefs

August 21, 2013

Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.

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Robb Report taps growth potential in luxury watch market via iPad app

December 18, 2012

Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.

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Cartier, Hermès target ultra-affluent readers of DuJour winter issue

November 30, 2012

Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.

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Chanel, Dior target affluents via FT Weekend supplement

October 9, 2012

Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.

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How jewelry brand apps can help retain customers

July 25, 2012

Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.

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Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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Robb Report focuses on travel experiences for January issue

December 30, 2011

CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.

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Robb Report leads the pack with Kindle Fire subscriptions

December 5, 2011

Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.

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Patek Philippe, Piaget, Tag Heuer raise more than $6M at Only Watch auction

October 10, 2011

Luxury watchmakers such as Hublot, Piaget, Audemars Piguet, Tag Heuer and Patek Philippe helped to raise more than $6 million to benefit research on Duchenne Muscular Dystrophy at this year’s Only Watch auction.

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