Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
Articles Tagged ‘Audemars Piguet’
Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.
Luxury watchmakers such as Hublot, Piaget, Audemars Piguet, Tag Heuer and Patek Philippe helped to raise more than $6 million to benefit research on Duchenne Muscular Dystrophy at this year’s Only Watch auction.
Luxury publication The Private Journey is going to be distributed in a new format this Fall, giving luxury brands access to 110,000 ultra-high-net-worth consumers.