German automaker Audi is attracting brand enthusiasts with an open-ended iPad application that delves into brand history and lets users investigate the new Audi R8 model.
Articles Tagged ‘Audi’
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
Today in luxury marketing – Alexander Wang’s new role; Audi launches S3, first car with 4G capability; B&O Q4 in line with forecasts; China adding millionaires at slowest rate in five years.
German automaker Audi has teamed up with Metaio to create an augmented reality mobile application that can recognize and expound upon over 300 elements of the A3 model to allow for a deeper and accessible understanding of the vehicle.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
Today in luxury marketing – LVMH, Kering point to second-quarter uptick in luxury sales; Dolce and Gabbana “being crucified like thieves”; Tom Ford marking London store opening with new scent; Audi plans to hold margins as China growth slows.
Today in luxury marketing – Michelle Williams bags Louis Vuitton campaign; Barneys New York unites stores under one banner; Audi to hit sales target of 1.5M two years early; Porsche nabs 9th straight title in J.D. Power new-model satisfaction study.
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.
Luxury marketers tapped a number of media to reach target consumers in new ways during the second quarter of 2013.