Articles Tagged ‘Audi’


How Audi engaged fans with technology at Goodwood

July 24, 2014

Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.

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Top 10 automotive brand efforts of H1

July 17, 2014

Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.

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Audi hosts youth choir summer concerts to engage potential consumers

July 14, 2014

German automaker Audi AG is presenting a new conductor, Kent Nagano, for the Vorsprung Festival which will be part of the brand’s Summer Concerts series in its country of origin.

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Audi continues polo alignment with Coronation Cup sponsorship

July 10, 2014

Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.

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Top 10 luxury brand efforts of Q2

July 9, 2014

Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.

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Russian spending, car sales, Apple and real estate – News briefs

July 9, 2014

Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.

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Audi incorporates Apple CarPlay to reach tech-minded consumers

July 1, 2014

German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.

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Audi opens up infotainment system to Android users

June 27, 2014

Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Top 5 brand moments from last week

June 23, 2014

Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.

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