Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
Articles Tagged ‘Audi’
Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
German automaker Audi AG is presenting a new conductor, Kent Nagano, for the Vorsprung Festival which will be part of the brand’s Summer Concerts series in its country of origin.
Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.
Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.