Luxury Daily’s live news from Jan. 27 – Land Rover defends history with new exhibition; Chanel looks at past brand representatives for handbag campaign; Cartier sparks interests midway through museum exhibit; LVMH cultivates young minds with ESSEC program.
Articles Tagged ‘Audi’
German automaker Audi is focusing on its veterans career program at the DC Auto Show’s Military Tribute Day.
Today in luxury marketing – Versus Versace and Gucci get new designers: What does it all mean?; From Kardashian to couture: How Balmain got its 21st-century buzz; Audi to sit out Super Bowl for first time in 7 years; Here’s the difference between the Chinese and Japanese luxury booms.
Today in luxury marketing – Cartier to raise prices in euro zone after Swiss franc soars; What the Fu? Backlash for Burberry over Chinese scarf design; Moschino opens first US boutique in Los Angeles; Audi plans to roll out big SUV to challenge Mercedes GL.
German automaker Audi showed that its Audi A7 autonomous concept vehicle can seamlessly meld into traffic by going on a 560-mile test drive.
German automaker Audi is implanting traffic monitors within vehicles to deliver real-time navigation information to the driver.
Luxury brands further communicated their personal aesthetic through integrated multichannel campaigns and event placement.
Luxury Daily’s live news from Dec. 22 – BMW designs personalized holiday messages; Christie’s auction raises money for Save the Children; Breguet uses social media to launch new timepiece; Audi anticipates Christmas on social media.
Automaker Audi UK is celebrating the holidays by counting down the days before Christmas with images of different vehicles from the brand.
Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.