Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.
Articles Tagged ‘Audi’
Today in luxury marketing – Study finds Nordstrom again top fashion retailer; Audi plans $30.3B in investments to challenge BMW; In 2013, the high end ruled; What people spent money on this holiday.
Today in luxury marketing – Luxury market cooling down; Acquisition costs lead Neiman Marcus to loss; Audi to boost spending on cars, plants in bid to catch BMW; Selfies, puzzles and quizzes: The top 5 WeChat luxury campaigns of 2013.
Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
German automaker Audi is enlisting 12 United States undergraduates for a six-week practicum in the summer of 2014 to investigate how mobility will evolve in the coming decades.
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Today in luxury marketing – Which label faces fines for its messy office?; Neiman Marcus buyout completed; Richemont’s Lancel: a risky bet on a struggling brand; Audi and Mercedes are playing chicken over “affordable luxury” cars.
As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
Audi USA is challenging brand enthusiasts Oct. 23 – Nov. 10 to craft a video of the R8 model driving on the Sonoma Raceway, CA, with virtual footage and music for a chance to win a driving experience in the vehicle.
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.