NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Articles Tagged ‘Audi’
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.
Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.
Today in luxury marketing – Audi draws up plans for range of electric cars: sources; Menswear embraces its feminine side; Burberry gives a garden party; Italy’s prime minister lends support to Italian fashion.
Today in luxury marketing – Asian wealth growing quickly; BMW holds off Audi as race for luxury car lead tightens; Roll-Royce to open luxury car showroom in Cambodia; Rolex: building for the future.
Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen’s World Cup application that facilitates the fan experience during the globally adored event.
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
Today in luxury marketing – Bain study: China’s luxury slowdown to continue in 2013; Estée Lauder Cos. expanding in London; Mercedes faces the Audi challenge in China’s compact luxury car market; Blue-sky thinking.
Audi is bolstering its commitment to soccer by bringing the Audi Football Summit July 31 to the United States for the first time.
Audi of America is gathering fan tales of adversity and resilience for a live-stream event May 7 in Santa Monica, CA, directed by creative figures such as artists, designers and musicians.