Articles Tagged ‘B Culture Media’


Facial recognition software can create personalized retail experiences

July 16, 2013

A new facial recognition software could help give affluent consumers a personalized shopping service while taking the guesswork out of identifying VIP customers for retail employees.

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Hermès captivates fans in digital jewelry symphony

July 11, 2013

French leather goods and scarves maker Hermès is captivating fans in a digital campaign with a symphonic video inspired by the brand’s new silver jewelry collection.

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Gucci enlists social media, Hollywood icon to push new fragrance

July 5, 2013

Italian fashion house Gucci is using social media channels and actor James Franco to drive interest in its new men’s fragrance.

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Chanel renews brand interest among global, aspirational audience

May 30, 2013

French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.

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Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

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Harrods pursues international attention via first virtual shopping event

May 1, 2013

London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.

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Webinar panel: On-brand strategy imperative to successful social campaign

April 24, 2013

Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.

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Tiffany eyes aspirational loyalists in Facebook-exclusive campaign

April 12, 2013

Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.

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David Yurman taps Instagram for spring lifestyle push

April 1, 2013

Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.

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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 21, 2013

Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.

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