Articles Tagged ‘Barneys New York’


Kering bolsters revived corporate culture through student competition

May 3, 2013

Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.


Luxury marketers boost consumer engagement via Robb Report tablet edition

April 10, 2013

The diverse set of advertisers in Robb Report’s April tablet edition suggests that luxury brands across all categories are looking to up mobile engagement with their target audience.

Barneys goes digital in contemporary apparel push

March 8, 2013

Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen.

Barneys to streamline luxe branding efforts via Co-op step-back

March 7, 2013

Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.

Barneys tailors shopping for red-carpet goers via Beverly Hills Hotel shop

February 25, 2013

Department store chain Barneys New York is offering a selection of items worthy of the Academy Awards red carpet to consumers in Los Angeles through a new mini shop.

Barneys Warehouse to propel brand among millennials

February 5, 2013

Barneys New York’s new warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience, experts say.

Barneys, Karl Lagerfeld, China and luxury automakers – News briefs

January 23, 2013

Today in luxury marketing – Barneys New York looking for downtown flagship?; Lagerfeld backs French gay marriage with Chanel catwalk finale; China burns less bright for luxury brands; BMW, Mercedes hatchbacks head for India after China flop.

Barneys New York is 2012 Luxury Retailer of the Year

January 2, 2013

Department store chain Barneys New York is Luxury Daily’s 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.

Barneys New York is 2012 Luxury Retailer of the Year

December 28, 2012

Department store chain Barneys New York is Luxury Daily’s 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.

Top 10 luxury brand mobile marketers of Q4

December 26, 2012

Mobile became a vital channel for luxury marketing this year with many brands using the medium as part of all-encompassing campaigns or strong standalone efforts during the fourth quarter.