In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Articles Tagged ‘Bentley Motors’
With all eyes on the annual Goodwood Festival of Speed June 26-29, automakers are using the occasion as a springboard to debut their latest models.
With support from Harry Winston, Breitling and Gulfstream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.
British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.
British automaker Bentley Motors is celebrating its affinity for winter with a short film that shadows professional skier Chris Davenport.
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s winter issue.
Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.
Bentley Motors is building upon its 2014 Power on Ice events in Finland with a longer lineup of cars, circuits designed by four-time World Rally Champion Juha Kankkunen and options for designing a bespoke trip.
Jaguar Land Rover North America celebrated reaching 1 million Facebook likes with a video that features employees sharing stories and expressing gratitude, while Bentley Motors is engraving the names of 25,000 fans on its factory wall in Crewe, England.
Cartier, Breitling and other luxury watch advertisers are targeting affluent, male auto enthusiasts in Bentley Motors’ North American 2013 summer magazine.