Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.
Articles Tagged ‘Bentley Motors’
Bentley Motors is building upon its 2014 Power on Ice events in Finland with a longer lineup of cars, circuits designed by four-time World Rally Champion Juha Kankkunen and options for designing a bespoke trip.
Jaguar Land Rover North America celebrated reaching 1 million Facebook likes with a video that features employees sharing stories and expressing gratitude, while Bentley Motors is engraving the names of 25,000 fans on its factory wall in Crewe, England.
Cartier, Breitling and other luxury watch advertisers are targeting affluent, male auto enthusiasts in Bentley Motors’ North American 2013 summer magazine.
British automaker Bentley Motors is extending its product line by creating a new sport utility vehicle, a decision that was championed by its fans and customers.
Luxury marketers used creative ways to tell their brands’ story through videos that engaged consumers on an emotional level during the second quarter of 2013.
Bentley Motors is celebrating its heritage through a short film that traces its role in the development of the 24-hour Le Mans race to educate car enthusiasts and win over new fans.
Bentley Motors is celebrating its British heritage as a partner for the Coronation Festival July 11-14 at the Gardens of Buckingham Palace along with other luxury brands.
Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.
Bentley Motors is showcasing its racing history with six limited-edition models that are featured on a new microsite.