British automaker Bentley Motors reported a 25 percent increase in units sold during the first quarter of 2013 due to the release of the Flying Spur and eight new dealerships.

Luxury marketers extended the reach of their first-quarter marketing efforts beyond digital with live tactics that sharply targeted their core audience.

Today in luxury marketing – Tiffany & Co. taps Marc Jacheet; Zac Posen’s 24k gold dress is inspired by melting ice cream; Bentley’s SUV plans slow to a crawl; Porsche to offer plug-in, long-wheelbase for new Panamera.

Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.

Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.

British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.

British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.

British automaker Bentley Motors is using digital tactics to create buzz for the new Flying Spur model among socially-connected consumers.

British automaker Bentley Motors is enticing affluent consumers with a Valentine’s Day gift guide-themed email and online content through which they can locate gifts for a significant other.

NEW YORK – The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.