Articles Tagged ‘Bentley’


Luxury brands clarify vehicle ambitions at NY Auto Show

April 18, 2014

Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Bentley joins push for clean driving with hybrid concept

April 10, 2014

British automaker Bentley is venturing into the hybrid arena with a new plug-in concept that is expected to reach consumers in the form of an SUV by 2017.

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Top 10 brand social videos of Q1

March 28, 2014

Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.

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LVMH, Bentley, China and Porsche Design – News briefs

March 20, 2014

Today in luxury marketing – Luxury giants flex their muscle to lock down prime window space; Bentley teases ultra-luxury SUV; Samsonite confident worst of China’s luxury crackdown is past; Porsche Design sales gain 10 percent.

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Luxury automakers refresh traditional models in Geneva

March 5, 2014

Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.

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Aston Martin, Rolls-Royce revisit James Bond glory in museum exhibit

February 19, 2014

British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.

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Automakers leveraging film to build loyalties, tap new audiences

February 14, 2014

While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.

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Ralph Lauren, Hermès, China and luxury auto – News briefs

February 14, 2014

Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.

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Bentley targets aspirational consumers with fragrance introduction

February 12, 2014

British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.

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