Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Articles Tagged ‘Bentley’
British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
Audi, Bentley, Bugatti, Lamborghini and Porsche, under the Volkswagen Group umbrella, have attracted substantial attention in global markets through the branded mobile application, “Sports Car Challenge 2,” recently reaching 1 million downloads.
Bentley Motors recently fine-tuned its plans to roll out a sports utility vehicle model by 2016, declaring that this move will fill a vacancy in the luxury automotive market.
Today in luxury marketing – Zegna sees luxury revenue growth under pressure until mid-2014; BMW keeps luxury sales crown as Audi, Mercedes catch up; Bentley head: our SUV will be the first real luxury SUV on the market; The new Victorians.
Today in luxury marketing – Bentley sees steady luxury sales in 2014; How has Iraqi city become a luxury property hot spot?; High fashion: a Q&A with Helen Lambert; Show business: are fashion shows still relevant?