Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Articles Tagged ‘Bentley’
British automaker Bentley Motors is refining the campaign scope for its new Continental model by sponsoring Harper’s Bazaar’s Bazaar Art supplement that goes behind-the-scenes of the campaign’s production.
Today in luxury marketing – Neiman Marcus to roll out new delivery options, mobile app; Judge says “Bentley Car Kits” infringe on luxury company’s trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the “man purse”—it is now a $9B luxury business.
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand’s image?
Bentley Motors is continuing its return to racing Dec. 13 after a ten-year departure with the debut of its Contintental GT3 at the Gulf 12 Hours, Dubai.
British automaker Bentley Motors is honoring visionaries from a variety of industries with a new video series that conveys its commitment to innovation.
British automaker Bentley Motors is elevating its partnership with Swiss watchmaker Breitling by touting soccer star David Beckham as the campaign’s ambassador.
During the first half of 2013, luxury marketers used social videos to tell the stories behind their products and give life to campaigns.
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
Bentley Motors’ sales are surging through the first six months of 2013 with a 9 percent increase compared to the year-ago period due to 14 showroom openings, new models and expansive markets in the United States and Europe.