Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Articles Tagged ‘Bentley’
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
British automaker Bentley is venturing into the hybrid arena with a new plug-in concept that is expected to reach consumers in the form of an SUV by 2017.
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.
Today in luxury marketing – Luxury giants flex their muscle to lock down prime window space; Bentley teases ultra-luxury SUV; Samsonite confident worst of China’s luxury crackdown is past; Porsche Design sales gain 10 percent.
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.