Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.

New York-based retailer Bergdorf Goodman is partnering with the Melanoma Research Alliance to promote safe sun habits and UV-protecting beauty products to consumers via social media initiatives and to-be-announced in-store events.

New York-based retailer Bergdorf Goodman is continuing its reign in direct mail with a new 32-page jewelry book that presents pieces from new designer collections.

With wedding season just around the corner, luxury marketers should start to prepare marketing efforts for high-end products, venues and services. Above all, emotive marketing is the most important aspect of marketing toward affluent brides this year.

New York-based retailer Bergdorf Goodman has chosen the traditional direct mail route when marketing an extremely lavish beauty event, and if any retailer has the customers to give this kind of promotion legs, it is probably Bergdorf.

New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.

New York-based department store Bergdorf Goodman is showcasing its high-end spring shoe styles through an independent catalog.

New York-based department store Bergdorf Goodman upped its mobile offerings through new digital content styled Bergdorf Goodman Vision in Zite’s mobile application.

Luxury home accessories designer Mary Jane McCarty is releasing two limited-edition spring collections for New York-based department store Bergdorf Goodman to be displayed in two in-store installations starting mid-March.

Department store chain Neiman Marcus has launched the Sole Seekers social media, mobile and in-store challenge to celebrate the 20th anniversary of footwear manufacturer Christian Louboutin.