Articles Tagged ‘Bergdorf Goodman’


Brands pay homage to man’s best friend with National Dog Day efforts

August 26, 2015

During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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Norell New York reinterprets scent for today’s stylish sect

August 20, 2015

Norell New York, the first American designer fragrance, has been remastered for a new generation of fashion-forward consumers.

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Retailers create conversation around first New York Fashion Week: Men’s

July 14, 2015

With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.

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Bergdorf Goodman, Piaget, Jimmy Choo and NetJets – Live news

June 2, 2015

Luxury Daily’s live news from June 1 – Bergdorf Goodman celebrates fathers with photo contest; Piaget nudges women to treat themselves with The Cut native placement; Jimmy Choo collaborates with Moon Boot for winter footwear; NetJets announces new leadership in face of employee union dispute.

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Bergdorf Goodman celebrates fathers with photo contest

June 1, 2015

Department store Bergdorf Goodman is giving consumers a chance at a special gift for dad with a photo contest.

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Luxury brands tap celebrity children as new brand representatives

June 1, 2015

A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.

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Bergdorf Goodman showcases designer versatility in mobile ad

June 1, 2015

New York retailer Bergdorf Goodman is looking to clear up excess stock with a mobile advertisement on New York magazine’s blog The Cut for a designer sale.

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Barneys, Michael Kors, Bergdorf Goodman and Lamborghini – Live news

May 28, 2015

Luxury Daily’s live news from May 27 – Barneys launches iPhone app to reach consumers on-the-go; Michael Kors strengthens menswear leadership with new position; Bergdorf Goodman aids shopping sprees with The Mark partnership; Lamborghini begins production of SUV.

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Bergdorf Goodman aids shopping sprees with The Mark partnership

May 27, 2015

Department store Bergdorf Goodman is teaming up with New York’s The Mark Hotel to provide its guests with an exclusive shopping experience this summer.

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Top 5 brand moments from last week

May 26, 2015

Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.

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