Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.
Articles Tagged ‘Bergdorf Goodman’
Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Today in luxury marketing – NLRB rules for Bergdorf Goodman in union case; Yoox confirms 2014 guidance after Q2 meets forecasts; Where snarl meets roar; Redesigned Mercedes-Benz C-class sedan packed with new tech.
Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.
Bergdorf Goodman is facilitating the summer travel plans of affluent consumers through Aug. 2 with free same-day shipping to Manhattan and the Hamptons.
Retailers showed their dedication to consumers in the first half of 2014, placing them at the forefront of campaigns or ensuring that their voices were heard.
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.
New York retailer Bergdorf Goodman is reaching out to fashion-savvy men through a new Instagram account separate from the main store profile.
Today in luxury marketing – Neiman’s sets overhaul of Bergdorf Goodman; Bottega Veneta’s ‘timeless’ collection; Porsche takes on Audi at Le Mans, intensifying VW sibling rivalry; Manhattan penthouse takes luxury to new heights.