Today in luxury marketing – Valentino thinks big for Fifth Avenue store; Probably the punkest windows Bergdorf will ever have, up now; Selfridges to launch drive-through service; Lehman puts Ritz-Carlton Maui resort up for sale.
Articles Tagged ‘Bergdorf’
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.
New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.
Today in luxury marketing – The Target-Neiman collab launch was kind of a bust; Executive moves at Bergdorf Goodman; Estée Lauder sees luxury, men key to re-igniting fragrance sales; Cars to watch: Five models show where auto industry is going.
New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
Retailers such as Bergdorf Goodman, Barneys New York, Bloomingdale’s and Saks Fifth Avenue are using their Twitter handles to share customer service news, store closure updates, ecommerce promotions and good wishes in response to Tropical Storm Sandy.
New York-based retailer Bergdorf Goodman has chosen the traditional direct mail route when marketing an extremely lavish beauty event, and if any retailer has the customers to give this kind of promotion legs, it is probably Bergdorf.