Articles Tagged ‘Bergdorf’


Bergdorf pushes contemporary campaign via digital touch points

September 10, 2013

New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.

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Dior, Bergdorf, Dolce and Gabbana and Mercedes – News briefs

June 13, 2013

Today in luxury marketing – Robert Pattinson confirmed as new face of Dior; Bergdorf unveils revamped Chanel boutique; Keep Dolce and Gabbana out of prison; Daimler sees better second-quarter earnings on cost cuts.

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Bergdorf bolsters fall fashion magalog with Cadillac partnership

June 3, 2013

New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.

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Valentino, Bergdorf, Selfridges and Ritz-Carlton – News briefs

May 8, 2013

Today in luxury marketing – Valentino thinks big for Fifth Avenue store; Probably the punkest windows Bergdorf will ever have, up now; Selfridges to launch drive-through service; Lehman puts Ritz-Carlton Maui resort up for sale.

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Bergdorf touts accessories range in niche catalog

March 29, 2013

New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.

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Chanel, Bergdorf, Richemont and BMW – News briefs

March 20, 2013

Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.

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Bergdorf flaunts men’s, women’s spring collections in magazine mailer

March 5, 2013

New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.

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Bergdorf flaunts beauty products via mail catalog, QR code

January 11, 2013

New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.

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Neiman Marcus, Bergdorf Goodman, Estée Lauder, Zegna and luxury automakers – News briefs

December 6, 2012

Today in luxury marketing – The Target-Neiman collab launch was kind of a bust; Executive moves at Bergdorf Goodman; Estée Lauder sees luxury, men key to re-igniting fragrance sales; Cars to watch: Five models show where auto industry is going.

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Bergdorf flaunts resort collections via mail magazine

November 29, 2012

New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.

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