With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.
Articles Tagged ‘Black Friday’
Today in luxury marketing – Nordstrom won’t decorate stores until Black Friday; Where will Hermès find growth in a slowing luxury market?; Does anyone really want to buy into a fashion show’s overriding theme?; In the Washington luxury housing market, $2 million is the new $1 million.
Today in luxury marketing – Online sales set Black Friday record; Hong Kong counts cost of protests on city’s core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca.
German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.
The Trump Hotel Collection is offering discerning guests a “suite deal” on Black Friday through Cyber Monday to join the barrage of sales.
Starwood Hotels and Resorts is giving away 225 nights at various hotels across its portfolio during a Cyber Monday Facebook sweepstakes.
Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.
Eighty-five percent of Twitter users plan to shop on Black Friday and 81 percent plan to do so on Cyber Monday, according to a survey by Dogs Bollocks 5.
This holiday season will solidify the sea change in online shopping that has been shifting to mobile over the last few years.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.