Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.

Retailers that take an active role in increasing headcount in specific areas such as marketing, analytics and mobile are likely to see a growth in transactions and sales, according to findings from a report by Forrester Research for Shop.org.

European luxury brands seem to be adapting to augmented reality quicker than those in the United States, leading experts to wonder what the holdup is across the pond.

Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.

Although luxury brands took precautions and prepared for the worst this past weekend, Hurricane Irene did not do much to hamper sales of luxury goods.

Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.

Upscale department store chain Bloomingdale’s is joining its competitors and wooing foreign consumers by offering international shipping to 91 countries.