Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Articles Tagged ‘BMW’
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.
German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.
Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Today in luxury marketing – The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
Today in luxury marketing – Hugo Boss goes big in Hong Kong; As market shifts, digital agencies restructure; BMW: Spartanburg plant will be company’s biggest in the world; Baselworld 2014: A “chrono” for everyone.
Today in luxury marketing – Hermès net gains 6.8pc as margin widens; Guillon pays price for Mulberry mis-steps; Jaguar Land Rover in multi-million pound UK plant modernization; BMW shares surge to record high on 2014 profit forecast.
Today in luxury marketing – Hood by Air, Suno are LVMH prize finalists; Bottega Veneta receives green certification for eco-friendly HQ; Hugo Boss sees pick up in sales and profit growth; BMW posts surprise fourth-quarter profit gain on 3-Series.