Articles Tagged ‘BMW’


BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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BMW-Motorrad revs up sponsorship game with Pure & Crafted festival

August 24, 2015

German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.

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Tax authorities, BMW, Hedi Slimane and Madonna – News briefs

August 13, 2015

Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.

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Moschino, Montblanc, Moët Hennessy and BMW – News briefs

August 6, 2015

Today in luxury marketing – Lawsuit filed against Jeremy Scott; Montblanc CEO cites strength in watches, leather goods; High-end spirits are surging worldwide; Johanna Quandt, widow of BMW savior, dies at 89.

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Mercedes, BMW and Audi acquire Here but will other automakers play along?

August 5, 2015

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.

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Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

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Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs

July 23, 2015

Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.

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Top 10 luxury brand efforts of Q2

July 14, 2015

In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.

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Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

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BMW expands golf tournament events to reach wide audience

June 23, 2015

German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.

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