Articles Tagged ‘BMW’


BMW connects with young consumers via CNN sponsorship on Snapchat

January 29, 2015

German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.

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Expansion, Chanel, BMW and Sotheby’s – News briefs

January 29, 2015

Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.

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Burberry, Gucci, BMW and Lanvin – News briefs

January 15, 2015

Today in luxury marketing – Burberry hit by falling sales in Hong Kong; Tom Ford for Gucci?; BMW sounds alarm over tech companies seeking connected car data; Lanvin spring campaign: Celebrating model offspring.

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Paris retail, BMW, red carpet fashions and LCM – News briefs

January 12, 2015

Today in luxury marketing – Paris retail feared at risk after attack; BMW keeps luxury sales crown, beats rivals in December; How stylish male actors have upped the red carpet game; Man up: LCM begins.

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BMW tweaks ConnectedDrive to include store feature

January 6, 2015

German automaker BMW is updating its ConnectedDrive technology that was introduced last year as an in-car navigation system with mobile components.

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Weak currencies, Japan, BMW and Bang & Olufsen – News briefs

January 6, 2015

Today in luxury marketing – Weaker currencies shake up luxury; Luxury isn’t created equal in recession-hit Japan; BMW agrees to subsidies for China dealers; Denmark’s Bang & Olufsen would listen to bid approaches.

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BMW uses YouTube ads to reach video enthusiasts

December 31, 2014

German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.

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Top 10 luxury brand mobile campaigns of 2014

December 29, 2014

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.

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BMW, Fortnum & Mason and Ritz-Carlton – Live news

December 29, 2014

Luxury Daily’s live news from Dec. 26 – BMW trades Santa’s reindeer for racecar; Fortnum & Mason offers reprieve on Boxing Day; Ritz-Carlton Chengdu presents butler service.

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BMW trades Santa’s reindeer for racecar

December 26, 2014

German automaker BMW is clearing any confusion about Santa Claus this season with a microsite revealing Santa’s secret.

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