Today in luxury marketing – Fashion industry increases Haiyan relief efforts; Mulberry cancels London Fashion Week show; Gucci raised $4.4M through Chime for Change initiative; BMW’s front-wheel drive Active Tourer coming in 2015.
Articles Tagged ‘BMW’
As the BMW i series hits the roads in Europe, the brand’s DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.
Today in luxury marketing – Prada launches art project in Qatar; Louboutin wins case against shoe use by Flemish far right; Porsche wants 15 new markets by 2020; BMW mulls boosting electric-car investment on early i3 demand.
Today in luxury marketing – LVMH eyes Britain’s J.W. Anderson after Kirkwood deal; Prada plays with feminine stereotypes on the runway at Milan; BMW recalls 134,000 luxury sedans over tail light problem; Richemont said to hire adviser to sell purse maker Lancel.
BMW of North America is increasing excitement for the Professional Golfers’ Association’s BMW Championship by incorporating the i3 model into different areas of the event Sept. 10-15.
Today in luxury marketing – Hermes tests European appetite for its young Chinese brand; Moody’s, S&P put Neiman Marcus on credit watch; Mercedes offers luxury S-Class hybrid; BMW ‘Boss’ SUV targets Mercedes to defend luxury crown.
Today in luxury marketing – BMW eclipses car show rivals with three-level indoor test track; Jaguar unveils crossover SUV concept, hints at new sedans; Thailand to scrap luxury goods tax to lure China travelers; Instagram plans to introduce ads within the next year.
Today in luxury marketing – Altuzarra gets a hefty investment from Kering; Moncler to list 25pc or more by early 2014; BMW names Trudy Hardy to succeed Creed as North America marketing chief; China’s anticorruption campaign to affect luxury brands.