German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
Articles Tagged ‘BMW’
German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.
Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.
Today in luxury marketing – Lawsuit filed against Jeremy Scott; Montblanc CEO cites strength in watches, leather goods; High-end spirits are surging worldwide; Johanna Quandt, widow of BMW savior, dies at 89.
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.