Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.

German automaker BMW’s recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.

BMW is using humor to appeal to consumers in its latest social video called “Three of a kind” that portrays the history of the 3 Series through a trio of uncanny characters.

Automakers are giving consumers brand-specific updates via live-streaming and news updates using social media outlets during the New York International Auto Show, a move that could help brands stand out in a competitive digital atmosphere.

German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.

German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length.

Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.

German automaker BMW is upping its mobile marketing through a variety of video advertisements on Hulu Plus’ mobile application for the iPhone.

German automaker BMW, closely followed by Audi and Chanel, are the most-searched luxury brands by U.S. consumers, according to findings from the Digital Luxury Group.

Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.