Articles Tagged ‘BMW’


Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

Share on FacebookShare on LinkedInShare on Twitter

Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs

July 23, 2015

Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand efforts of Q2

July 14, 2015

In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

Share on FacebookShare on LinkedInShare on Twitter

BMW expands golf tournament events to reach wide audience

June 23, 2015

German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.

Share on FacebookShare on LinkedInShare on Twitter

Interest in auto-related wearables remains tepid: report

June 17, 2015

Wearable devices seem particularly well-suited for driving conditions, but drivers largely see no point, according to a new report by Strategy Analytics.

Share on FacebookShare on LinkedInShare on Twitter

BMW enables artistic freedom for leading opera house

June 3, 2015

German automaker BMW is boosting its cultural credentials by extending the free open-air event “Staatsoper für alle” June 21 for music lovers around the world.

Share on FacebookShare on LinkedInShare on Twitter

BMW merges with consumer lifestyles for new 3 Series film

June 1, 2015

German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.

Share on FacebookShare on LinkedInShare on Twitter

Cannes gowns, BMW, luxury consignment, Dior Homme – News briefs

May 29, 2015

Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.

Share on FacebookShare on LinkedInShare on Twitter

BMW celebrates 40 years of Art Car collaborations with worldwide exhibitions

May 27, 2015

German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.

Share on FacebookShare on LinkedInShare on Twitter