Articles Tagged ‘BMW’


BMW expands golf tournament events to reach wide audience

June 23, 2015

German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.

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Interest in auto-related wearables remains tepid: report

June 17, 2015

Wearable devices seem particularly well-suited for driving conditions, but drivers largely see no point, according to a new report by Strategy Analytics.

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BMW enables artistic freedom for leading opera house

June 3, 2015

German automaker BMW is boosting its cultural credentials by extending the free open-air event “Staatsoper für alle” June 21 for music lovers around the world.

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BMW merges with consumer lifestyles for new 3 Series film

June 1, 2015

German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.

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Cannes gowns, BMW, luxury consignment, Dior Homme – News briefs

May 29, 2015

Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.

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BMW celebrates 40 years of Art Car collaborations with worldwide exhibitions

May 27, 2015

German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.

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Richemont, Audi , Louis Vuitton and New York Fashion Week – News briefs

May 26, 2015

Today in luxury marketing – Richemont shares dip on disappointing April sales; Louis Vuitton beats the competition; Audi plans to add flagship, electric SUVs to overtake BMW; Why can’t New York Fashion Week find another automotive sponsor?

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Chopard, BMW, Lane Crawford and The Savoy – Live news

May 22, 2015

Luxury Daily’s live news from May 21 – Chopard continues sustainable efforts with ethical gold line; BMW extends Art Basel partnership by sponsoring global artistic journey; Lane Crawford spurs consumer crafting with DIY sessions; The Savoy opens take-away eatery to provide entry point to dining.

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BMW extends Art Basel partnership by sponsoring global artistic journey

May 21, 2015

German automaker BMW is sponsoring creativity with the awarding of its first Art Journey in collaboration with Art Basel Hong Kong, which was given to Hong Kong-based Samson Young.

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Brand advertising, Ralph Lauren, BMW and jewelry – News briefs

May 15, 2015

Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.

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