Articles Tagged ‘BMW’


Hugo Boss, Ralph Lauren, Giorgio Armani and BMW – News briefs

February 5, 2015

Today in luxury marketing – Hugo Boss sales miss estimates amid slack European luxury demand; Ralph Lauren plans new global brand management structure; Giorgio Armani and GQ magazine partner up for Grammys after party; BMW fixes security flaw in its in-car software.

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Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

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BMW showcases motorsport performance parts in social video

February 3, 2015

German automaker BMW is releasing a short film featuring a BMW M4 decked out in BMW M Performance parts.

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BMW Super Bowl commercial pokes fun at changing technology

February 2, 2015

German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.

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Top 5 brand moments from last week

February 2, 2015

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

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BMW connects with young consumers via CNN sponsorship on Snapchat

January 29, 2015

German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.

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Expansion, Chanel, BMW and Sotheby’s – News briefs

January 29, 2015

Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.

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Burberry, Gucci, BMW and Lanvin – News briefs

January 15, 2015

Today in luxury marketing – Burberry hit by falling sales in Hong Kong; Tom Ford for Gucci?; BMW sounds alarm over tech companies seeking connected car data; Lanvin spring campaign: Celebrating model offspring.

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Paris retail, BMW, red carpet fashions and LCM – News briefs

January 12, 2015

Today in luxury marketing – Paris retail feared at risk after attack; BMW keeps luxury sales crown, beats rivals in December; How stylish male actors have upped the red carpet game; Man up: LCM begins.

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BMW tweaks ConnectedDrive to include store feature

January 6, 2015

German automaker BMW is updating its ConnectedDrive technology that was introduced last year as an in-car navigation system with mobile components.

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