Articles Tagged ‘BMW’


LVMH, Burberry, BMW and Loewe – Live news

April 15, 2016

Luxury Daily’s live news from April 14 – LVMH to facilitate Rihanna-designed beauty line; Burberry digital outperformed in light of slowing H2 growth; Beauty meets beast in BMW, Gigi Hadid digital effort; Loewe Foundation looks to set new standard for future of craft.

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Beauty meets beast in BMW, Gigi Hadid digital effort

April 14, 2016

German automaker BMW is keeping all eyes on supermodel Gigi Hadid in its promotion for the new M2 Coupe.

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BMW helps young consumers “ReachNow” for on-demand mobility

April 13, 2016

German automaker BMW is extending its commitment to mobility with the new ReachNow brand.

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Top 10 luxury brand mobile marketers of Q1

April 8, 2016

Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.

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Fairmont and BMW team up to take guests through Canadian Rockies

April 4, 2016

Canadian chain Fairmont Hotels & Resorts is taking its guests through the Albertan mountains to show off its properties.

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BMW, Balmain, haute technology and Japan – News briefs

March 29, 2016

Today in luxury marketing – BMW plotting ultra-luxury X7 worth $100K; The business of Balmain’s big hair swap; Haute technology: The otherworldly designs shaping fashion’s future; Japan’s luxury and lifestyle markets a magnet for investors.

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BMW pushes product line to consumers on the Late Shift

March 24, 2016

German automaker BMW is raising awareness with prime product placement in a new kind of movie.

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Van Cleef & Arpels highlights creativity via art fair exhibit

March 14, 2016

Jeweler Van Cleef & Arpels is showcasing its savoir-faire through an exhibition at The European Fine Art Fair (TEFAF) in Maastricht, Netherlands.

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BMW presents sustainable, connected Vision for next 100 years

March 8, 2016

German automaker BMW is marking its centennial not only by looking back, but also by looking forward.

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Mr Porter brings menswear styling to BMW collaboration

February 8, 2016

Menswear retailer Mr Porter is marking its fifth anniversary by teaming with automaker BMW to produce a limited-edition electric vehicle.

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