Articles Tagged ‘BMW’


Ferrari, Estée Lauder, luxury cars and Vogue – News briefs

August 18, 2014

Today in luxury marketing- Red Ferrari Coupe sells for auction record $38.1 million; Estée Lauder sees jump in Q4 profits; Mercedes, Audi gain on BMW in global luxury sales race; BFC/Vogue designer fashion fund entries open.

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Cavali, BMW, luxury travel and luxury fashion – News briefs

August 11, 2014

Today in luxury marketing – Roberto Cavalli said near deal to sell stake; BMW vision future luxury concept scheduled for Pebble Beach concept lawn showing; The five-star hotels that are revolutionizing luxury check-in; Wearable art.

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BMW guides fans to the drawing board for app design contest

August 6, 2014

German automaker BMW is inviting consumers to create mobile applications through Aug. 18 that enhance the driving experience.

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Tiffany, handbags, Michael Kors and BMW – News briefs

August 6, 2014

Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.

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BMW stages drift mob to dazzle bystanders, global fans

August 1, 2014

German automaker BMW is showcasing expert driving skills in the M235i model as part of its far-reaching BMW Stories campaign.

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BMW stokes in-game Gran Turismo interaction

July 30, 2014

German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker’s vehicles using the Photomode feature.

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BMW provides i-series owners with driver’s guide app

July 28, 2014

German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.

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Top 5 brand moments from last week

July 21, 2014

Luxury brands made investments for the long-haul.

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BMW joins recall crowd to avoid disaster

July 18, 2014

German automaker BMW is recalling 1.6 million 3 Series vehicles as a measure of caution.

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Top 10 automotive brand efforts of H1

July 17, 2014

Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.

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