Articles Tagged ‘Bob Shullman’


44pc affluents shop online for better selection: report

April 1, 2015

Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.

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Fashion designers, automakers top millennials’ list of luxury brands: report

February 27, 2015

Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

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Automakers, designers top affluents’ top luxury brands: report

January 30, 2015

Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.

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What luxury marketers should expect in 2015

January 2, 2015

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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Facebook ranks 3rd for reach, 28th for engagement: report

November 10, 2014

The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.

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Online-only retailers top holiday shopping destination among affluent: report

September 15, 2014

A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

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80pc of affluent consumers prefer to research online: report

May 30, 2014

Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center.

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Newspapers, tablets have highest media engagement levels among affluent: report

April 30, 2014

Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.

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77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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47pc of US millionaires optimistic about economy: report

February 3, 2014

The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.

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