Articles Tagged ‘Bob Shullman’


Facebook ranks 3rd for reach, 28th for engagement: report

November 10, 2014

The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.

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Online-only retailers top holiday shopping destination among affluent: report

September 15, 2014

A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

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80pc of affluent consumers prefer to research online: report

May 30, 2014

Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center.

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Newspapers, tablets have highest media engagement levels among affluent: report

April 30, 2014

Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.

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77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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47pc of US millionaires optimistic about economy: report

February 3, 2014

The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.

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49 pc of ultra-affluent US consumers prefer American products and services: study

December 16, 2013

The latest study installment of The Shullman Luxury and Affluence Monthly Pulse probes consumer habits to get a better sense of Amazon’s impact on luxury.

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Amazon continues to cement status as Goliath: study

November 25, 2013

Fifty-nine percent of adults in the United States have made a purchase on Amazon in the past year, according to a new survey by the Shullman Research center.

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Projected luxury purchase plans hold steady for next 12 months: report

October 25, 2013

Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.

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Magazines rank as most engaging ad platform for affluent consumers: report

August 6, 2013

Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers of all ages, according to a new report from the Shullman Research Center.

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