Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.
Articles Tagged ‘Bob Shullman’
Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.
In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.
Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center.
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
The latest study installment of The Shullman Luxury and Affluence Monthly Pulse probes consumer habits to get a better sense of Amazon’s impact on luxury.