As the significant growth of mobile applications increases, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.
Luxury couture bridal designer Vera Wang is showcasing the brand’s iconic and elegant gowns via an iPhone application.
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.
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