Articles Tagged ‘Brittany Mills’


Chloé embeds GIF imagery in email for eye catching appeal

April 21, 2014

French fashion label Chloé placed a moving image front-and-center in an email blast for its Baylee accessory collection to catch consumer attention.

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Hermès adds whimsy to Metamorphosis print campaign

March 25, 2014

French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.

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Dolce & Gabbana tutorializes new lipstick to capitalize on range of moods

March 20, 2014

Italian fashion house Dolce & Gabbana is introducing enthusiasts to its new lipstick formula with a digital campaign that promotes the one product’s appeal rather than an entire branded look.

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Tamara Mellon tightens control of ecommerce with revamped Web site

March 13, 2014

Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.

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Gucci focuses on handbags with sci-fi social video

March 5, 2014

Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.

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Dolce & Gabbana uses email blasts to guarantee fashion show views

February 25, 2014

Italian fashion label Dolce & Gabbana kept steady communication with its followers in the days surrounding its fall/winter 2014-15 runway show to make sure consumers tuned in to its live-stream.

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Dior reformulates Fahrenheit fragrance to stoke Valentine’s Day sales

February 14, 2014

French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.

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Tiffany uses nostalgia of handcrafted cards to promote Valentine’s gifting

February 5, 2014

Jeweler Tiffany & Co. expanded its Valentine’s Day gift guide to include a peer-to-peer greeting card application to enhance engagement as the jewelry-focused holiday nears.

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Dior leverages celebrity interviews to continue Haute Couture conversation

January 24, 2014

French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.

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Digital enhances beauty product experience remotely and in-store

January 3, 2014

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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