Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
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Italian fashion label Dolce & Gabbana kept steady communication with its followers in the days surrounding its fall/winter 2014-15 runway show to make sure consumers tuned in to its live-stream.
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
Jeweler Tiffany & Co. expanded its Valentine’s Day gift guide to include a peer-to-peer greeting card application to enhance engagement as the jewelry-focused holiday nears.
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.
Switzerland’s Omega is highlighting its connection to the 1969 Apollo 8 lunar landing to educate watch enthusiasts about its latest Speedmaster Omega Co-Axial Chronograph.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
French fashion house Givenchy is making its fragrances and beauty products more accessible to enthusiasts with a dedicated Web site that improves purchase options and navigation features.