French fashion label Chloé placed a moving image front-and-center in an email blast for its Baylee accessory collection to catch consumer attention.
Articles Tagged ‘Brittany Mills’
French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.
Italian fashion house Dolce & Gabbana is introducing enthusiasts to its new lipstick formula with a digital campaign that promotes the one product’s appeal rather than an entire branded look.
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
Italian fashion label Dolce & Gabbana kept steady communication with its followers in the days surrounding its fall/winter 2014-15 runway show to make sure consumers tuned in to its live-stream.
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
Jeweler Tiffany & Co. expanded its Valentine’s Day gift guide to include a peer-to-peer greeting card application to enhance engagement as the jewelry-focused holiday nears.
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.