Switzerland’s Omega is highlighting its connection to the 1969 Apollo 8 lunar landing to educate watch enthusiasts about its latest Speedmaster Omega Co-Axial Chronograph.
Articles Tagged ‘Brittany Mills’
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
French fashion house Givenchy is making its fragrances and beauty products more accessible to enthusiasts with a dedicated Web site that improves purchase options and navigation features.
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
France’s Chanel is encouraging enthusiasts to explore the phases of the moon through a Web site that illuminates its newly revealed J12 Moonphase wristwatch by presenting its aesthetics and functions.
French fashion label Chanel is advertising its cosmetics collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.
British fashion house Burberry is looking to attract affluent male consumers with a new type of tailoring style due to increased interest from fashion-forward men.
French fashion house Chanel is showcasing its brand history through the latest edition in its social video series that takes consumers through the history of the founder’s life.
Italian fashion house Gucci is taking consumers inside its men’s flagship store in Milan through an interactive view on Google Maps.