Articles Tagged ‘Brittany Mills’


Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.


Harrods pursues international attention via first virtual shopping event

May 1, 2013

London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.

Tiffany eyes aspirational loyalists in Facebook-exclusive campaign

April 12, 2013

Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.

David Yurman taps Instagram for spring lifestyle push

April 1, 2013

Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.

Tourneau pushes pre-owned collection via social-driven campaign

March 19, 2013

Watchmaker and retailer Tourneau is raising awareness of its Certified Pre-Owned collection among its social media followers through a storytelling campaign.

Chloé incentivizes video views via 60th anniversary contest

March 15, 2013

French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.

Prada’s Miu Miu flaunts femininity, products through film series

February 12, 2013

Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”

Net-A-Porter asserts style authority via weekly shoppable magazine

February 11, 2013

Online retailer Net-A-Porter is asserting its expertise on the fashion industry through a new weekly online magazine that could help to boost brand retention among trendy consumers.

Oscar de la Renta boosts new fragrance, fan engagement through social platforms

February 6, 2013

U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.

Nancy Gonzalez exhibits whimsy, inspiration via site redesign

January 28, 2013

Crocodile handbag designer Nancy Gonzalez redesigned its Web site to offer an all-encompassing introduction to the brand through content and images.