Articles Tagged ‘Brittany Mills’


La Mer renews consumers with “The Art Of Play”

April 29, 2016

Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.

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Mugler taps into consumer vices for Angel Muse fragrance effort

March 30, 2016

French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.

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Fendi flashbulbs explode, giving way to gifting ideas

December 9, 2015

Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays.

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Smythson touts values, quality via ambassadors’ creative processes

September 23, 2015

British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.

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Michael Kors uses model behavior to introduce festive fragrance collection

August 10, 2015

U.S. fashion label Michael Kors is helping consumers primp for their next night out in a party-themed launch campaign for its Gold Fragrance Collection.

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Givenchy gets unfiltered treatment with live-streamed photo shoot

July 23, 2015

French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.

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Tiffany dives into the inspirational sea for 2015 Blue Book

May 1, 2015

U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof.

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Bulgari leads consumers to the sea for first Aqua fragrance for women

March 16, 2015

Italy’s Bulgari is drawing inspiration from fine art and the sea to market its latest fragrance to “charismatic and radiant” female consumers.

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Christian Louboutin prompts user-generated content with printable puppets

March 9, 2015

French footwear and accessories label Christian Louboutin is looking to build awareness for its latest collection with a digital campaign centered on a personified totemic face.

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Prada muses on contradictions in overlapping narrative films

February 5, 2015

Italian apparel and accessories house Prada is exploring the many sides of a woman’s nature in its spring/summer 2015 advertising campaign videos.

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