French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.
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Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.
British footwear and accessories label Kurt Geiger is showing the fantastical side of its autumn/winter 2014 collection with a fairy tale-themed campaign video.
LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.
French fashion house Lanvin is highlighting its own familial bond with the winter 2014 advertising campaign, which stars model Edie Campbell and her relatives.
French jewelry maison Cartier is using its digital magazine to highlight aspects of its heritage and both seasonally-appropriate and new collections in one convenient location.
Italian fashion brand Fendi is launching its new Bag Bugs collection with a whimsical video featuring the accessory.
LVMH-owned Italian fragrance house Acqua di Parma is relying on storytelling to promote its latest men’s fragrance, Colonia Leather.
French leather goods brand Hermès is raising awareness of its Petit h collection with an email blast featuring a scientist in a lab coat.
Swiss watchmaker Hublot is rounding out its international football campaign with a microsite that houses branded content and live updates from the FIFA World Cup June 12 through July 16.