British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
Articles Tagged ‘Burberry’
Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.
Today in luxury marketing – Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
London-based fashion house Burberry is establishing its global flagship store as an entertainment venue with a new ticketed concert series called “Live at 121 Regent Street.”
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
British fashion house Burberry is boosting its spring/summer 2013 campaign through an advertisement on the mobile site of Condé Nast’s Vanity Fair that simply states the brand name.
Today in luxury marketing – Burberry signs lease for Beverly Hills flagship; Gucci’s new eco-ethical leather handbags come with “passports” detailing cow’s life; Barneys is slowly eliminating Co-Op stores; European luxury car makers party like it is 1999.
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Today in luxury marketing – Burberry finance chief to step down; Daimler Chief Zetsche vows comeback with 13 new models; CFDA plots potential men’s fashion week; Watchmaker shares hit after China bans ads for expensive gifts.