Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car sales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.
Articles Tagged ‘Burberry’
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
British fashion label Burberry is promoting its autumn/winter 2014 campaign with an email blast sent to newsletter subscribers containing a behind-the-scenes video.
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Today in luxury marketing – Audi draws up plans for range of electric cars: sources; Menswear embraces its feminine side; Burberry gives a garden party; Italy’s prime minister lends support to Italian fashion.
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.
Today in luxury marketing – Oscar de la Renta names new CFO; Luxury retailers to rich surge, others struggle; Balenciaga sues Steven Madden, alleging “motorcycle bag” copy; Bailey’s first report card.