Articles Tagged ‘Burberry’


Burberry, BMW, luxury auto and luxury real estate – News briefs

April 15, 2014

Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.

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Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

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Saks teams with Burberry for digital beauty event

March 28, 2014

Department store chain Saks Fifth Avenue is aiming to increase foot traffic to its New York flagship’s beauty department through an in-store event featuring British apparel label Burberry’s newly launched cosmetics collection.

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Burberry highlights craftsmanship, heritage in sunglass email blast

March 27, 2014

British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.

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British brands point to heritage with Mother’s Day promotions

March 26, 2014

A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.

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Beauty marketers turn to Instagram to stoke product awareness

March 26, 2014

As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.

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Burberry affirms Instagram’s sway via campaign announcement

March 13, 2014

British fashion house Burberry further asserted Instagram’s importance for fashion brands by unveiling the faces of its upcoming fall fragrance campaign on the platform.

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Collapsing the two-way conversations between brand and consumer: report

February 26, 2014

A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.

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Greenpeace urges luxury fashion brands to clean up production by 2020

February 19, 2014

International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.

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Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

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