Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
Articles Tagged ‘Burberry’
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
Luxury Daily’s live news updates from Sept. 18 – How do luxury advertisers spend their holiday marketing budgets?; Burberry turns to Snapchat for runway show sneak peek; Peninsula Chicago opens doors to public for Korean art exhibit; Hublot begins promotion for 2018 FIFA World Cup with countdown clock.
British fashion label Burberry is teaming up with Snapchat to give the platform’s users an exclusive first look at its spring/summer 2016 runway collection the night before it debuts.
Luxury Daily’s live news from Sept. 15 – BMW drafts fantasy football enthusiasts for branded league; Sotheby’s expands Middle East footprint despite market slowdown; Burberry tunes in to Apple Music with curated channel; Jean Paul Gaultier’s couture sparkles in Swarovski windows.
British apparel and accessories brand Burberry announced that it is the first brand to launch a dedicated channel on Apple Music.
Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar.
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.