More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Articles Tagged ‘Burberry’
British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.
Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions.
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
Today in luxury marketing – LVMH adopts “women empowerment principles”; Burberry first-half revenues pass $1.6B for first time; Salvatore Ferragamo’s nine-month net profit rises 61pc; Dealer Issac Wolf is buyer of $83M record diamond.
Britain’s Burberry is promoting various seasonal products in a social video geared toward affluent holiday shoppers in the weeks before the shopping season officially commences.
British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men’s fragrance collection and emboss the brand’s associations with music.
Fairmont, Four Seasons and Burberry ranked among the top 10 in L2′s latest study that assesses the digital proficiency of brands active in the Middle East and finds many areas that call for greater cultural sensitivity.
British apparel and accessories brand Burberry’s soon-to-be CEO Christopher Bailey has triggered doubts owing to his creative background, but his collegial relationship with departing company boss Angela Ahrendts and extensive credentials should nullify the skepticism.
Today in luxury marketing – Burberry designer Bailey to be CEO as Ahrendts goes to Apple; LVMH sales rise 1.7pc in Q3; Moncler is fashion’s latest billion-dollar brand; Maserati says this year’s new car orders total 22,500.