A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
Articles Tagged ‘Burberry’
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.
British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine’s The Cut.
Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.