Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.
Articles Tagged ‘Burberry’
Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.
Department store chain Saks Fifth Avenue is aiming to increase foot traffic to its New York flagship’s beauty department through an in-store event featuring British apparel label Burberry’s newly launched cosmetics collection.
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
British fashion house Burberry further asserted Instagram’s importance for fashion brands by unveiling the faces of its upcoming fall fragrance campaign on the platform.
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.