Articles Tagged ‘Burberry’


Burberry drives traffic to revamped SoHo store with The Cut placement

August 20, 2015

British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.

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Burberry, Jeremy Scott, Jaguar and auto – News briefs

August 18, 2015

Today in luxury marketing – Burberry revamps its image in Japan; Jeremy Scott redesigns MTV Moonman for 2015 MTV Video Music Awards; Millennials are developing parents’ taste for Jaguars, Cadillacs; The lucrative, barely legal business of shipping luxury cars to China.

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Burberry catches consumers up on changing season with Signature bags messaging

August 13, 2015

British fashion label Burberry is putting the spotlight on a handful of its handbags in a series of dedicated email campaigns.

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Burberry, Alexander McQueen, Yoox and automakers – News briefs

August 5, 2015

Today in luxury marketing – Burberry beauty bows in Hong Kong, Shanghai; Alexander McQueen: Savage Beauty is most popular show in V&A’s history; Yoox sees business growth in 2015 as it gears up for NAP merger; Why more millennials are leasing luxury cars.

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Kering, Burberry, Italian luxury and Scotland Yard – News briefs

July 28, 2015

Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.

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Burberry invests in New York market with expanded SoHo shop

July 17, 2015

British heritage brand Burberry has reopened its SoHo boutique in New York after extensive renovations to the space.

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Burberry, China, couture and diamonds – News briefs

July 16, 2015

Today in luxury marketing – Burberry sales growth sapped by Asian shoppers’ shift; European luxury and auto shares in the crosshairs of China concerns; Couture: The big picture; Do you want diamonds with that? Why restaurants and hotels like to serve up bling.

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Tesla taps former Burberry exec to raise luxury appeal

July 10, 2015

U.S. electric automaker Tesla is boosting its luxury credentials with the hire of a former Burberry executive as vice president of North American sales.

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Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

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Burberry illuminates its signature beauty style for summer

July 2, 2015

British fashion label Burberry is teaching consumers how to create its “signature fresh glow” through a beauty tutorial experienced within an email.

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