NEW YORK – Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.
Articles Tagged ‘Burberry’
British apparel and accessories maker Burberry is appealing to the fashion hungry readers of Style.com’s mobile-optimized site with an advertisement promoting its autumn/winter 2014 handbags.
British department store Harrods is boosting the brands featured in its Shoe Heaven with dreamy window displays.
Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.
Luxury Daily’s live news from Sept. 15 – Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty; Anya Hindmarch makes edible fashion with Kellogg’s collaboration; Burberry makes fashion show livestream interactive with commerce; Lalique, Ferragamo aim for gifting with wine glass carrier collaboration.
British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.
Social media is starting to get the hang of monetizing posts.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.