Today in luxury marketing – Burberry revamps its image in Japan; Jeremy Scott redesigns MTV Moonman for 2015 MTV Video Music Awards; Millennials are developing parents’ taste for Jaguars, Cadillacs; The lucrative, barely legal business of shipping luxury cars to China.
Articles Tagged ‘Burberry’
British fashion label Burberry is putting the spotlight on a handful of its handbags in a series of dedicated email campaigns.
Today in luxury marketing – Burberry beauty bows in Hong Kong, Shanghai; Alexander McQueen: Savage Beauty is most popular show in V&A’s history; Yoox sees business growth in 2015 as it gears up for NAP merger; Why more millennials are leasing luxury cars.
Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.
British heritage brand Burberry has reopened its SoHo boutique in New York after extensive renovations to the space.
Today in luxury marketing – Burberry sales growth sapped by Asian shoppers’ shift; European luxury and auto shares in the crosshairs of China concerns; Couture: The big picture; Do you want diamonds with that? Why restaurants and hotels like to serve up bling.
U.S. electric automaker Tesla is boosting its luxury credentials with the hire of a former Burberry executive as vice president of North American sales.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
British fashion label Burberry is teaching consumers how to create its “signature fresh glow” through a beauty tutorial experienced within an email.
Today in luxury marketing – Christopher Bailey brings Burberry into the 21st century; At Valentino and Carven, gender isn’t an issue; Global investments in apparel and textiles surge to $28.2B; Who won big at the fragrance foundation awards 2015.