Today in luxury marketing – Burberry finance chief to step down; Daimler Chief Zetsche vows comeback with 13 new models; CFDA plots potential men’s fashion week; Watchmaker shares hit after China bans ads for expensive gifts.
Articles Tagged ‘Burberry’
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
Sixty-five percent of visitors to 13 high-end ecommerce sites report using their mobile device in-store to visit the retailer’s Web site, while 39 percent access a competitor’s site, according to a new survey by ForeSee.
Today in luxury marketing – Burberry cuts wholesale revenue forecast; Gucci unveils first store in Rio de Janeiro; Chinese approach to luxury shapes Ford Lincoln overhaul; Home-grown luxury brands a tough sell in China.
NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
British fashion house Burberry is flaunting its craftsmanship in the autumn/winter 2013 menswear collection through a teaser video and digital and social promotions for the show.
Today in luxury marketing – Burberry appoints Jan Heppe; Missoni plans to show fall menswear collection as scheduled; Hermès buys d’Annonay tannery to secure supplies; Tiffany & Co.holiday sales at low end of expectations.
British fashion house Burberry is flaunting its spring/summer 2013 line in a video that features Posh Spice’s son Romeo Beckham, the new face for the brand.
Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.
Cartier is Luxury Daily’s 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand’s world.