Articles Tagged ‘Burberry’


Burberry taps Kate Moss, Cara Delevingne for fragrance launch

September 3, 2014

British fashion house Burberry has brought together British models Kate Moss and Cara Delevingne for the first time to create a campaign for its new women’s fragrance this fall.

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The CFDA, the Hamptons, Europe and Vogue – News briefs

July 28, 2014

Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.

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Burberry extends monogramming to latest collection to boost awareness

July 25, 2014

British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.

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Burberry, London, luxury auto and luxury hotels – News briefs

July 14, 2014

Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car sales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.

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Burberry, haute couture, Mercedes and BMW – News briefs

July 11, 2014

Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.

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Top 10 luxury brand efforts of Q2

July 9, 2014

Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.

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Burberry extends ad campaign awareness with video-enhanced email

July 7, 2014

British fashion label Burberry is promoting its autumn/winter 2014 campaign with an email blast sent to newsletter subscribers containing a behind-the-scenes video.

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Top 10 luxury brand multichannel marketers of Q2

July 2, 2014

Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Audi, menswear, Burberry, Italian fashion – New briefs

June 20, 2014

Today in luxury marketing – Audi draws up plans for range of electric cars: sources; Menswear embraces its feminine side; Burberry gives a garden party; Italy’s prime minister lends support to Italian fashion.

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