Articles Tagged ‘Burberry’


Burberry expands Brit Rhythm campaign to debut female fragrance

January 29, 2014

British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.

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Apple, Burberry and Sephora in the new digital fantasy world

January 29, 2014

Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.

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Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items

January 28, 2014

Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.

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Neiman Marcus, Burberry, Audi and The Macallan – News briefs

January 27, 2014

Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.

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Burberry aims for brand cohesion with beauty video

January 23, 2014

British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.

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Burberry stokes interest in Spring/Summer collection on The Cut

January 22, 2014

British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine’s The Cut.

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Burberry, luxury auto, Lexus and European stocks – News briefs

January 16, 2014

Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.

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Burberry delivers faster fashion with ecommerce feature

January 9, 2014

British apparel brand Burberry is allowing consumers to purchase pieces from its fall menswear collection immediately after the runway show.

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Chanel is 2013 Luxury Marketer of the Year

December 31, 2013

Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.

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Burberry sends mobile readers to different landing pages to achieve multiple goals

December 30, 2013

British fashion brand Burberry is continuing its holiday “With Love” campaign with different mobile advertisements on both New York magazine’s The Cut and Vogue’s Web site.

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