British apparel brand Burberry is allowing consumers to purchase pieces from its fall menswear collection immediately after the runway show.
Articles Tagged ‘Burberry’
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.
British fashion brand Burberry is continuing its holiday “With Love” campaign with different mobile advertisements on both New York magazine’s The Cut and Vogue’s Web site.
As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.
British fashion label Burberry cast a crop of young British stars in its spring 2014 print advertising campaign to bring its classic style to a younger generation.
British fashion label Burberry has opened a new digitally-enhanced retail location to showcase its recently launched beauty line.
Fourteen London-based fashion labels, including Burberry and Alexander McQueen, partnered with the Britain’s Office of Charity’s organization Save the Children on a collection of sweaters to be auctioned through text to benefit the charity.
Today in luxury marketing – Luxury brand Burberry appeals against cancellation of distinctive house check trademark in China; Perfumer Christine Nagel to join Hermès; Two investors lead race for Versace minority stake; Art auction to test India’s demand for luxury.
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.