Luxury Daily’s live news from Oct. 22 – Raf Simons leaving Dior; Burberry creates temporary ad campaign via Snapchat; Kering adds Saint Laurent, Bottega Veneta CEOs to executive committee; McQueen retrospective boasts top attendance among London exhibits this year.
Articles Tagged ‘Burberry’
British fashion label Burberry is peeling back the curtain on its Mario Testino-lensed fashion campaign through a live content feed on Snapchat.
British fashion house Burberry is ensuring its consumers are prepared for colder weather with a series of tutorials focusing solely on tying a scarf.
A lack of pricing transparency is driving foreign consumers to the gray market, according to a new report from L2.
Today in luxury marketing – Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down “autopilot” mode to Model S.
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.