British fashion house Burberry is looking to attract affluent male consumers with a new type of tailoring style due to increased interest from fashion-forward men.
Articles Tagged ‘Burberry’
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Today in luxury marketing – Prada’s profit rises 7.6pc as sales grow; Bloomingdale’s black tags curb $8.8B fraud bill; Arnaud Bazin joins Dior; Burberry confident in China despite luxury crackdown.
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
British fashion house Burberry is generating hype prior to the release of its latest fragrance through a social media approach that has a minimalist feel.
British fashion house Burberry is promoting its iconic trench coats and other waterproof products through a weather-themed email campaign to get consumers out of the summer mindset.
British fashion house Burberry is aiming for an increase in mcommerce with a banner advertisement on Vanity Fair’s mobile-optimized site.
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.