British fashion house Burberry has brought together British models Kate Moss and Cara Delevingne for the first time to create a campaign for its new women’s fragrance this fall.
Articles Tagged ‘Burberry’
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.
Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car sales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
British fashion label Burberry is promoting its autumn/winter 2014 campaign with an email blast sent to newsletter subscribers containing a behind-the-scenes video.
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Today in luxury marketing – Audi draws up plans for range of electric cars: sources; Menswear embraces its feminine side; Burberry gives a garden party; Italy’s prime minister lends support to Italian fashion.