British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.
Articles Tagged ‘Burberry’
Social media is starting to get the hang of monetizing posts.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
British fashion house Burberry is among the first brands to take advantage of Twitter’s latest “In Tweet Purchasing” program.
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.
British fashion house Burberry has brought together British models Kate Moss and Cara Delevingne for the first time to create a campaign for its new women’s fragrance this fall.
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.
Today in luxury marketing – Burberry shareholders reject Bailey’s pay package; A butcher, a baker, a luxury-handbag maker; What booming luxury car sales really say about the economy; Luxury hotels now ahead of pre-financial crisis level.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.