Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
Articles Tagged ‘Cartier’
French jeweler Cartier is inviting enthusiasts to its London flagship Dec. 9-24 to show its array of diamond jewelry right in time for the holiday season.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art.
French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message
Today in luxury marketing – Wildest desires; Red Square bids goodbye to Louis Vuitton suitcase; Luxury coat brand Moncler readies $1.1B flotation; Get ready for Karl’s debut London store.
Miami’s ambitious Design District luxury expansion will be facilitated by a new daily shipping corridor from Milan by American Airlines.
French jeweler Cartier is animating holiday sentiments in its fourth annual “Winter Tale” video that frames its jewelry and watches in an enchanted and playful light.
NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2′s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.