Articles Tagged ‘Chanel’


Chanel, Land Rover, Louis Vuitton and Jaguar – News briefs

August 14, 2014

Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.

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Chanel reignites interest in men’s fragrance with timely surf email

August 12, 2014

France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.

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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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Chanel warms up with print before sharing campaign socially

July 29, 2014

French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.

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Chanel captures lifestyle of “Café Society” in high-jewelry effort

July 23, 2014

France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Chanel targets loyal fans with “private viewing” email

July 21, 2014

France’s Chanel is offering email subscribers a private viewing of its fall/winter 2014 pre-collection campaign.

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Chanel reinterprets tweed to share codes with aspirational consumers

July 18, 2014

French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.

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Chanel, China, luxury startups and Ramadan – News briefs

June 30, 2014

Today in luxury marketing – Chanel comes to Aspen via Dallas; Luxury outlet shopping villages expand in China; It’s never been a better time to create a luxury startup; Ramadan rush: mega-rich shoppers descend on London.

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Chanel repeats fashion show to underscore US influence

June 9, 2014

French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.

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