Articles Tagged ‘Chanel’


Chanel serializes beauty tutorial video to uphold interest

April 11, 2014

French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Chanel allows publications to debut latest Coco Mademoiselle campaign

March 24, 2014

French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.

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Chanel shows utilitarian nature of apparel with grocery store runway show

March 5, 2014

French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.

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Chanel rejuvenates Chance fragrance interest via consumer interaction

February 28, 2014

French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.

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Bentley curates branded experiences through expanded driving series

February 25, 2014

British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.

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Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

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Chanel shows dedication to Middle East with first runway appearance

February 13, 2014

French couture house Chanel has announced plans to show its cruise 2014 collection in Dubai to mark the first showing for the brand in the Middle East.

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Daimler, Chanel, BMW and luxury fashion – News briefs

February 12, 2014

Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.

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Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs

January 24, 2014

Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.

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