Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.
Articles Tagged ‘Chanel’
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
Fashion designer Karl Lagerfeld is again stepping behind the lens for a Chanel film that tells the behind-the-scenes story of a fictional biopic being made about the house’s founder.
Today in luxury marketing – How poverty shaped Coco Chanel; Thailand’s enormous luxury shopping sector has a lot to lose from the Bangkok bombing; One writer mourns the death of fashion Twitter; Bloomingdale’s shopper walks away with free diamonds after glitch.
French fashion house Chanel is inviting consumers to experience its founder’s favorite beaches through a trio of curated beauty looks.
For the first half of 2015, marketers in the jewelry and watch space connected craftsmanship with modernity in terms of technology and social causes.
French couture house Chanel will celebrate the creative spirits of Gabrielle “Coco” Chanel and Karl Lagerfeld through a fall exhibit at London’s Saatchi Gallery.
Marketers in the luxury beauty and fragrance space pride themselves on quality ingredients, and consistently pay tribute to the sources where these elements are found.
Luxury Daily’s live news from July 16 – Johnnie Walker touts Scottish heritage via limited-edition bottles; Chanel keeps it all in the family with Lily-Rose Depp casting; Penhaligon’s returns to barbershop roots for latest fragrance; Cartier explores Congloese art progression at foundation exhibit.
French couture house Chanel has tapped a new generation of starlets by casting Lily-Rose Depp in its latest eyewear effort.