From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
Articles Tagged ‘Chanel’
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
French fashion house Chanel is encouraging consumers to sing the blues through a Tumblr campaign promoting its latest blue-hued cosmetic collection.
French fashion house Chanel is imagining the multifaceted life of a woman wearing its shoes in a new social film series.
Today in luxury marketing – Why DKNY’s new logo is kind of a big deal; Estée Lauder still sees opportunity in troubled China; Jane Birkin and Hermès resolve differences over croc handbag; Chanel profit beats rivals and makes owners $3B richer in 2015.
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
Fashion designer Karl Lagerfeld is again stepping behind the lens for a Chanel film that tells the behind-the-scenes story of a fictional biopic being made about the house’s founder.
Today in luxury marketing – How poverty shaped Coco Chanel; Thailand’s enormous luxury shopping sector has a lot to lose from the Bangkok bombing; One writer mourns the death of fashion Twitter; Bloomingdale’s shopper walks away with free diamonds after glitch.