French fashion house Chanel is taking consumers inside the house for the thirteenth time to cultivate exclusivity and mystery.
Articles Tagged ‘Chanel’
Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.
Luxury Daily’s live news from Feb. 2 – Anya Hindmarch simplifies gifting with bespoke keepsakes; Rolls-Royce sells first Dawn in US at auction for $750K; LVMH confident for year to come after positive 2015; Starwood extends ethical dining options to include cage-free eggs.
French fashion house Chanel has selected actress Kristen Stewart as the new face of its cosmetics.
Today in luxury marketing – Wertheimer takes reins at Chanel after Chiquet pushed out; Tag Heuer to undercut rivals with cheapest Swiss tourbillon; Jimmy Choo sales step ahead as Asian shoppers snap up shoes; New platform Launchmetrics can help fashion publicists track the “influence’ of front row guests.
French couture house Chanel’s global CEO is ending her nine-year tenure with the company.
Today in luxury marketing – Think Tank: Douglas Hand on the challenge of M&A for namesake brands; Cara Delevingne brought her dog to the Chanel couture show; The rich don’t drive the luxury sector; 2016 will be the year of conversational commerce.
Luxury Daily’s live news from Jan. 7 – HBC makes $250M investment in multichannel with Gilt acquisition; Barneys plans mid-February opening for downtown flagship; Marc Jacobs curates diary of personal muses for spring campaign; Audi pushes autonomous driving to its limits through testing agreement.
French couturier Chanel is evoking consumers’ desire for warmer weather with a vibrantly sunny spring makeup collection.
French fashion house Chanel is in a New York state of mind for its spring/summer 2016 campaign, which takes place in Brooklyn.