French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.
Articles Tagged ‘Chanel’
French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.
British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
French couture house Chanel has announced plans to show its cruise 2014 collection in Dubai to mark the first showing for the brand in the Middle East.
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.
Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.
French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video.
Gucci, Chanel and Dior vie for attention in the January issue of Tatler that avoids cover-to-cover New Year hurrahs in favor of a subdued gift guide, some resolution cues and its normal array of cultural stories.
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.