Articles Tagged ‘Chanel’


Chanel captures lifestyle of “Café Society” in high-jewelry effort

July 23, 2014

France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Chanel targets loyal fans with “private viewing” email

July 21, 2014

France’s Chanel is offering email subscribers a private viewing of its fall/winter 2014 pre-collection campaign.

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Chanel reinterprets tweed to share codes with aspirational consumers

July 18, 2014

French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.

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Chanel, China, luxury startups and Ramadan – News briefs

June 30, 2014

Today in luxury marketing – Chanel comes to Aspen via Dallas; Luxury outlet shopping villages expand in China; It’s never been a better time to create a luxury startup; Ramadan rush: mega-rich shoppers descend on London.

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Chanel repeats fashion show to underscore US influence

June 9, 2014

French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.

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Prada, Chanel, Japan and Gucci – News briefs

June 6, 2014

Today in luxury marketing – The big risk for Prada: Is its brand cooling down?; Chanel brings runway show to Tokyo; The limits to Infiniti; Gucci CEO confident about future of luxury.

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Caruso, London retail, Michael Kors and Chanel – News briefs

May 30, 2014

Today in luxury marketing – Caruso sets retail rollout plan; London named most popular city for international retailers; Michael Kors in vogue on Wall Street, but valuation risk grows; The history of Chanel No.5.

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Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.

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Chanel explains founder’s calculated design with latest Inside Chanel chapter

May 27, 2014

French couture house Chanel is sharing the personal inspiration behind its color codes with a new social video.

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