Today in luxury marketing – Chanel acquires first tannery to secure luxury bag supplies; Antoine Arnault named chairman of Loro Piana; Lexus splits with Germans, shuns sub-$30K luxury cars; That’s the spirit: Macallan whisky to open a new $160M distillery.
Articles Tagged ‘Chanel’
French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
Today in luxury marketing – Chloé founder awarded the Legion of Honor; Chanel goes bigger in Boston; Art market news: Big tickets up for grabs in two major sales; Kering mail order unit attracts management offer.
Neiman Marcus is donating ten percent of proceeds from The Ken Downing Gift Collection to benefit 41 art-based youth charities around the country from Nov. 20 to Dec. 25.
French atelier Chanel will debut a new film focusing on Gabrielle “Coco” Chanel’s return to fashion in the 1950s following World War II, directed by the brand’s creative director, Karl Lagerfeld.
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
Today in luxury marketing – Come fly with Chanel; Tata’s JLR unit targets ultra-rich; Kering eyes job cuts at La Redoute in sale effort; Excitement builds for Asian art fair.
France’s Chanel is encouraging enthusiasts to explore the phases of the moon through a Web site that illuminates its newly revealed J12 Moonphase wristwatch by presenting its aesthetics and functions.
French fashion label Chanel is advertising its cosmetics collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.
French fashion house Chanel is promoting a portion of its fine jewelry collection through a Facebook campaign that displays new pieces inspired by the apparel and accessories brand’s camellia flower motif.