French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.

Chanel, Ralph Lauren, Lamborghini, Hermès and other luxury advertisers are targeting the readers of Bloomberg Pursuits, approximately 60 percent of whom reside outside of the United States.

Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.

Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.

Today in luxury marketing – Alexander Wang’s first Balenciaga campaign revealed; Watch Keira Knightley star as Coco Chanel; Roy Lichtenstein’s Barneys moment; First official 2014 Mercedes-Benz S-Class photo apparently published by Benz itself.

Many high-end beauty brands took out advertisements in the May issue of Condé Nast’s Vogue, but Chanel’s placement sticks out among the rest.

French fashion house Chanel is flaunting its new Première watches through a banner advertisement on Condé Nast-owned Vanity Fair’s mobile site.

Advertisers such as Chanel, Ralph Lauren, Porsche, Cartier and Hermès are tapping the lifestyle setting in the spring 2013 issue of Bloomberg Pursuits under new editor Ted Moncreiff.

Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.

Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.