Today in luxury marketing – CFDA, Vogue fetes fashion fund design challenge; Chanel’s feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge.
Articles Tagged ‘Chanel’
French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
French fashion house Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.
Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.
Luxury Daily’s live news from Sept. 26 – Barbie Lagerfeld makes the rounds at Paris Fashion Week; Louis Vuitton diversifies offerings with biannual publication debut; Chanel examines red color code with cult classic nail polishes; Aston Martin redesigns Web site to boost digital traffic.
French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.
British department store Harrods is boosting the brands featured in its Shoe Heaven with dreamy window displays.
French couturier Chanel is exploring its Parisian routes with the latest chapter of its “Inside Chanel” series.
Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.
France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.