Brands are looking to gain the attention of consumers through social videos and interactive campaigns as the holiday shopping season is in full-swing.
Articles Tagged ‘Chanel’
Today in luxury marketing – Pietro Beccari’s Fendi vision takes form on Madison Avenue; Jaguar Land Rover agrees UK pay deal with union; Chanel takes Salzburg; Anna Wintour wears Margiela by John Galliano: The message and the dress.
Luxury Daily’s live news from Dec. 1 – Vertu pushes bespoke options for Cyber Monday; Brands fight HIV transmission among children with teddy bear auction; Ralph Lauren bridges fashion, technology for handbag innovation; Chanel reinvisions inspiration behind its iconic jacket in latest film.
French fashion house Chanel aired the full version of its “Reincarnation” film today in anticipation of its Metiers d’Art runway show Dec. 2 in Salzburg, Switzerland.
Luxury Daily’s live news from Nov. 24 – Saks Fifth Avenue’s flagship valued at $3.7B for mortgage deal; YSL fetes Paris fragrance’s 30th anniversary with special-edition bottles; Chanel tells reincarnation tale inspired by founder’s Austrian holiday; Condé Nast, GroupM ensure future ad visibility among “human beings.”
French fashion house Chanel is teasing its “Reincarnation” film starring musician Pharrell Williams and model Cara Delevingne in the days leading up to its official unveiling Dec. 1.
Today in luxury marketing – Chanel’s empire reaches London; Versace’s new girl: Eros Pour Femme; What lies behind the price of luxury timepiece; Sotheby’s CEO Ruprecht to step down after Loeb fight.
French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.
Italian fashion house Dolce & Gabbana is continuing its support of UNICEF’s work with children in need in the Darfur region of Sudan.
French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.