Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.
Articles Tagged ‘Chanel’
Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.
Today in luxury marketing – Diane Kruger lands Chanel beauty deal; Bottega Veneta hits luxury sweet spot; British invasion: Kurt Geiger’s big plans for the US; Lexus dethroned by BMW seeking under-50s buyers with IS.
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
French fashion house Chanel is giving consumers a glimpse of its new Première watches through a short film that positions the collection as one that can translate to all occasions.
Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
Today in luxury marketing – Dior plans encore Haute Couture show in Shanghai; Chanel unveils Bal Harbour revamp; Site to be seen: Victoria Beckham; Consumer confidence in US decreases more than forecast.
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Just 9 percent of U.S. consumers trust text messages from marketers, while 12 percent trust information on mobile applications, according to a new report by Forrester Research.