Today in luxury marketing – Lamborghini pop-up museum showcases unique range of luxury sports cars; Perfume industry braces for tough new EU rules; Baz Luhrmann and Gisele Bündchen take five; Art sales: the $2B art bonanza.
Articles Tagged ‘Chanel’
France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.
French fashion house Chanel hoped for last-minute Mother’s Day gifting with a mobile advertisement on New York magazine’s The Cut.
French fashion house Chanel is taking consumers inside its photo shoot with actress Kristen Stewart to satisfy the desire for insider access.
France’s Chanel is joining the brands offering customizable options with an online offer that allows consumer to select a trio of Le Vernis nail polishes.
French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.
French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.