Luxury Daily’s live news from March 11 – Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship; Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics; Sentient Jet supports filmmakers with philanthropy effort; Lancôme continues fashion crossovers with Versus Versace capsule.
Articles Tagged ‘Chanel’
French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers.
The luxury intimates segment is growing at a faster pace around the world than the lingerie market itself, according to a new report by Fashionbi.
Luxury Daily’s live news from March 6 – Saks welcomes consumers to Puerto Rico through social campaign; Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series; Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz; LVMH to host charity concert with Kanye West at Fondation Louis Vuitton.
French fashion house Chanel is helping consumers decide which of Gabrielle “Coco” Chanel’s lovers, muses and relatives is right for them with a short quiz.
Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment.
Luxury Daily’s live news from Feb. 19 – Wealth-X acquires Ledbury Research to further global growth; Chanel consumers meet Misia through fragrance email blast; IWC creates visual dialogue with enthusiasts via Instagram; Tom Ford relocates runway show to LA to better serve celebrity clientele.
French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.