Luxury Daily’s live news from Sept. 26 – Barbie Lagerfeld makes the rounds at Paris Fashion Week; Louis Vuitton diversifies offerings with biannual publication debut; Chanel examines red color code with cult classic nail polishes; Aston Martin redesigns Web site to boost digital traffic.
Articles Tagged ‘Chanel’
French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.
British department store Harrods is boosting the brands featured in its Shoe Heaven with dreamy window displays.
French couturier Chanel is exploring its Parisian routes with the latest chapter of its “Inside Chanel” series.
Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.
France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.
French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.