French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
Articles Tagged ‘Chanel’
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.
France’s Chanel is offering email subscribers a private viewing of its fall/winter 2014 pre-collection campaign.
French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.
Today in luxury marketing – Chanel comes to Aspen via Dallas; Luxury outlet shopping villages expand in China; It’s never been a better time to create a luxury startup; Ramadan rush: mega-rich shoppers descend on London.
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.
Today in luxury marketing – The big risk for Prada: Is its brand cooling down?; Chanel brings runway show to Tokyo; The limits to Infiniti; Gucci CEO confident about future of luxury.
Today in luxury marketing – Caruso sets retail rollout plan; London named most popular city for international retailers; Michael Kors in vogue on Wall Street, but valuation risk grows; The history of Chanel No.5.