French fashion house Chanel is extending its relationship with New York-based Tribeca Enterprises, the organizer of the annual Tribeca Film Festival, to support women in film.
Articles Tagged ‘Chanel’
Today in luxury marketing – Britain lowers price of tourist visas for Chinese to aid luxury sector; France’s Chanel buys Napa Valley wine maker; Fragrance is down, but hope remains; Tesla’s best celebrity evangelist emerges: It’s Stephen Colbert.
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
French fashion house Chanel is encouraging consumers to sing the blues through a Tumblr campaign promoting its latest blue-hued cosmetic collection.
French fashion house Chanel is imagining the multifaceted life of a woman wearing its shoes in a new social film series.
Today in luxury marketing – Why DKNY’s new logo is kind of a big deal; Estée Lauder still sees opportunity in troubled China; Jane Birkin and Hermès resolve differences over croc handbag; Chanel profit beats rivals and makes owners $3B richer in 2015.
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.