Articles Tagged ‘Chanel’


Lamborghini, perfume industry, Chanel and art sales – News briefs

May 27, 2014

Today in luxury marketing – Lamborghini pop-up museum showcases unique range of luxury sports cars; Perfume industry braces for tough new EU rules; Baz Luhrmann and Gisele Bündchen take five; Art sales: the $2B art bonanza.

Share on FacebookShare on LinkedInShare on Twitter

Chanel positions J12 watch update as must-have fashion accessory

May 21, 2014

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

Share on FacebookShare on LinkedInShare on Twitter

Chanel furthers perfume email efforts with mobile ad on The Cut

May 12, 2014

French fashion house Chanel hoped for last-minute Mother’s Day gifting with a mobile advertisement on New York magazine’s The Cut.

Share on FacebookShare on LinkedInShare on Twitter

Chanel gives fans celebrity access with Kristen Stewart video

May 5, 2014

French fashion house Chanel is taking consumers inside its photo shoot with actress Kristen Stewart to satisfy the desire for insider access.

Share on FacebookShare on LinkedInShare on Twitter

Chanel offers online customization to spur nail polish sales

April 30, 2014

France’s Chanel is joining the brands offering customizable options with an online offer that allows consumer to select a trio of Le Vernis nail polishes.

Share on FacebookShare on LinkedInShare on Twitter

Chanel serializes beauty tutorial video to uphold interest

April 11, 2014

French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

Share on FacebookShare on LinkedInShare on Twitter

Chanel allows publications to debut latest Coco Mademoiselle campaign

March 24, 2014

French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.

Share on FacebookShare on LinkedInShare on Twitter

Chanel shows utilitarian nature of apparel with grocery store runway show

March 5, 2014

French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.

Share on FacebookShare on LinkedInShare on Twitter

Chanel rejuvenates Chance fragrance interest via consumer interaction

February 28, 2014

French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.

Share on FacebookShare on LinkedInShare on Twitter