Articles Tagged ‘Chris Ramey’


Frette mixes gifting and home improvement in winter catalog

October 30, 2014

Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.

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Gucci, Chanel jockey for entry-level consideration in November’s Vogue

October 28, 2014

Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.

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La Perla to track performance data for seamless in-store improvements

October 24, 2014

Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.

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Dior, Louis Vuitton target women who rule in W magazine’s October issue

October 22, 2014

Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.

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Chanel illuminates the new modern female with N°5 campaign

October 16, 2014

French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.

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Luxury brands get on board with breast cancer awareness

October 10, 2014

During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective?

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Ralph Lauren, Gucci market to digital drivers in Vanity Fair’s October edition

October 6, 2014

Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue.

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Bergdorf Goodman illustrates fall trends with magazine mailer

September 29, 2014

Department store Bergdorf Goodman got consumers ready to replenish their cold weather wardrobes with the fall collections issue of its magalog.

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Hermès creates digital home for silk collections

September 22, 2014

French leather goods maker Hermès is maintaining its dedication to whimsy with a digital microsite “housing” silk products.

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Veuve Clicquot enhances polo scene in Los Angeles with annual event

September 17, 2014

LVMH-owned Veuve Clicquot is hosting the Veuve Clicquot Polo Classic Oct. 11 in Los Angeles this year to continue the brand’s association with polo in the United States.

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