Articles Tagged ‘Chris Ramey’


Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

Share on FacebookShare on LinkedInShare on Twitter

Prada revives literary competition to further connect to the arts

April 16, 2014

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

Share on FacebookShare on LinkedInShare on Twitter

Chanel serializes beauty tutorial video to uphold interest

April 11, 2014

French atelier Chanel is trying to define perfection with promotions for its new Perfection Lumière Velvet foundation that promises a velvety complexion.

Share on FacebookShare on LinkedInShare on Twitter

Fashion marketers rely on repetition in April edition of Vogue

April 4, 2014

Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.

Share on FacebookShare on LinkedInShare on Twitter

Louis Vuitton, Dior aim for accessibility in W magazine’s April edition

April 2, 2014

Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.

Share on FacebookShare on LinkedInShare on Twitter

Galeries Lafayette encourages in-store wandering with audio tour

March 31, 2014

Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney.

Share on FacebookShare on LinkedInShare on Twitter

Fashion and interior marketers aim to inspire in Architectural Digest’s April issue

March 27, 2014

Ralph Lauren Home and Armani Casa are among the marketers touting the parallels between the fashion industry and shelter publications by promoting design trends and style ideas for spring in the April edition of Condé Nast’s Architectural Digest.

Share on FacebookShare on LinkedInShare on Twitter

Kenzo propels ocean conservation cause via digital pop-up

March 24, 2014

French fashion label Kenzo is blending social media and awareness with ecommerce in a Parisian digital pop-up store for its NoFishNoNothing line.

Share on FacebookShare on LinkedInShare on Twitter

Harper’s Bazaar taps Emilio Pucci for limited-edition cover art for April issue

March 18, 2014

Italian apparel label Emilio Pucci is building momentum for “The Glamour of Italian Fashion” exhibit at London’s Victoria & Albert Museum by working with Hearst-owned Harper’s Bazaar’s British imprint to release four limited-edition covers.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana introduces new material with informative cartoon

March 17, 2014

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

Share on FacebookShare on LinkedInShare on Twitter