Estée Lauder Cos.’ La Mer partnered with French jeweler Boucheron to create a limited-edition decanter for its Crème de la Mer moisturizing lotion that is available exclusively at London department store Harrods to appeal to affluent consumers.
Articles Tagged ‘Chris Ramey’
Department store chain Barneys New York is reaching out to its aspirational followers with a Pinterest contest that gives consumers a chance to win a $1,000 gift card.
Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
Louis Vuitton, Hermes and Bottega Veneta led Time Inc.’s Departures magazine to a third consecutive year of advertising growth in its November/December issue as luxury brands continue to show up in large numbers.
Italy’s Gucci is teaming up with Twitter to continue the charitable efforts of its Chime for Change organization Dec. 5-7 with a hackathon called “Chime Hack” to create mobile applications to assist women and girls in need.
Jaguar North America is sponsoring the British Academy of Film and Television Arts Los Angeles awards Nov. 9 to ingratiate itself with Hollywood’s many prospective customers.
Swiss watchmaker Vacheron Constantin is pairing brand history with horology education in a new mobile application that delves into its latest watch.
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.
French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.