Are fashion designers the new branding tool?
March 18, 2013Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
LVMH’s Bulgari had its assets seized by Italy’s Guardia di Finanza for alleged tax evasion, but this setback is not likely to permanently destroy the brand’s reputation, experts say.
If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.
Saks Fifth Avenue is offering cues for fellow luxury retailers as it revamps its bricks-and-mortar strategy and gears up for a comeback from weak 2012 profits by marrying the in-store and ecommerce experiences.
Rolls-Royce Motor Cars is securing its place in India’s up-and-coming luxury marketplace by opening up a third showroom in the country.
Recent strong sales figures from fashion-focused conglomerates LVMH Moët Hennessy Louis Vuitton and PPR signal that global branding efforts of corporate-owned luxury brands surpassed those of private labels, experts say.
French leather goods and scarves maker Hermès set record profits for 2012 with a 22.6 percent increase in revenue from the previous year and maintains its über luxury brand status with help from its coveted bags.
British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
British automaker Rolls-Royce Motor Cars is teasing the upcoming release of its new Wraith model March 5 at the Geneva Motor Show by releasing the first shadowed image to the public and hosting an interactive video on its Web site.