Articles Tagged ‘counterfeit’


Chinese counterfeiting continues to thrive despite resistance

August 6, 2015

This year a number of luxury brands and retailers have begun to take action against the increasingly important problem of counterfeit goods in China.

Share on FacebookShare on LinkedInShare on Twitter

Aston Martin, Anya Hindmarch, Michael Kors and Gucci – News briefs

July 30, 2015

Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.

Share on FacebookShare on LinkedInShare on Twitter

Shoppers accidentally buy counterfeit products online

January 16, 2015

Online counterfeiting haunts luxury brands as consumers mistakenly purchase knock-off goods and dealers make money off the naivety of the buyer.

Share on FacebookShare on LinkedInShare on Twitter

40,000 identified sellers hawking counterfeit beauty and health products: study

October 14, 2013

Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.

Share on FacebookShare on LinkedInShare on Twitter

Gucci files suit against counterfeit sites, protects brand image

August 15, 2013

Italian fashion house Gucci has filed a lawsuit against a number of counterfeit Web sites and online merchants to help protect the brand’s image, although the legal battles are not likely to stop counterfeiters.

Share on FacebookShare on LinkedInShare on Twitter

Richemont watch win is not the end of the luxury counterfeit battle

January 9, 2013

Richemont’s recent legal battle with counterfeit watchmakers will not be the end of legal confrontations between counterfeiters and luxury brands, experts say.

Share on FacebookShare on LinkedInShare on Twitter

Moncler blends the lines with CSR-focused photo contest for spring campaign

January 13, 2012

French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.

Share on FacebookShare on LinkedInShare on Twitter

The counterfeit battle rages on: Richemont upps the ante

June 17, 2011

Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?

Share on FacebookShare on LinkedInShare on Twitter