Today in luxury marketing – Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.
Articles Tagged ‘counterfeit’
This year a number of luxury brands and retailers have begun to take action against the increasingly important problem of counterfeit goods in China.
Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.
Online counterfeiting haunts luxury brands as consumers mistakenly purchase knock-off goods and dealers make money off the naivety of the buyer.
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.
Italian fashion house Gucci has filed a lawsuit against a number of counterfeit Web sites and online merchants to help protect the brand’s image, although the legal battles are not likely to stop counterfeiters.
Richemont’s recent legal battle with counterfeit watchmakers will not be the end of legal confrontations between counterfeiters and luxury brands, experts say.
French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.
Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?