Now that Net-A-Porter’s print magazine Porter has hit newsstands worldwide, how does its inaugural spring 2014 issue compare to well-established fashion imprints?
Articles Tagged ‘Courtney Albert’
Louis Vuitton, Chanel and Gucci promoted spring collections in Condé Nast-owned Vogue’s February “Spring Style” issue as the trend of pushing new collections to consumers earlier continued.
Louis Vuitton, Chanel and Dior were among the fashion houses promoting apparel in the January 2014 issue of Condé Nast’s Vogue as readers begin to change their wardrobes for the new year ahead.
Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Dior, Gucci and Chanel relied on repetition to show a range of products in the December issue of Condé Nast-owned Tatler and remain in the sights of readers as they continue to contemplate their holiday shopping.
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Chanel, Ulysse Nardin and Blancpain advertisements cater to readers’ hobbies and interests in the October issue of Robb Report that features the publication’s updated timepiece mobile device application.
Ralph Lauren and Clive Christian show off houseware collections beside other high-end interior design brands in the latest issue of Condé Nast’s Architectural Digest.