Flexjet exec: Luxury brands are defined by the customer experience
March 18, 2013Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.
Articles Tagged ‘customer journey’
Tailor social strategy to one stage in customer journey: Forrester exec
November 9, 2012NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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