Articles Tagged ‘customer journey’


Flexjet exec: Luxury brands are defined by the customer experience

March 18, 2013

Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.

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Tailor social strategy to one stage in customer journey: Forrester exec

November 9, 2012

NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.

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