The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
Articles Tagged ‘Cyber Monday’
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
Today in luxury marketing – Mobile, early birds alter Cyber Monday landscape; H&M is not collaborating with Givenchy or anyone else in 2013; In Aston Martin deal, current owner is to keep control; GM’s ousted marketing chief hired to help Fisker off the ground.
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?
Retailers are projecting a 3.1 percent increase in sales on Black Friday and a 4.3 percent increase in Cyber Monday sales, according to a new survey by auditor BDO USA.
Today in luxury marketing – Dior’s grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW’s Quandt Family vows to uphold commitment to automaker.
High-end retailers kept pace with mass-market brands to stake huge sales figures this holiday weekend as consumers shelled out more than $45 billion, including historic revenues online.
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.