Luxury hotels should cater to today’s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.

The Portman Ritz-Carlton, Shanghai, is enticing Formula 1 racing enthusiasts with VIP treatment and offers that coincide with the Formula One Shanghai Grand Prix April 13-14.

Fairmont Hotels & Resorts’ The Plaza, New York, is taking guests back to the Jazz age with special offers to celebrate the hotel’s role in the film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

Four Seasons Hotel London at Park Lane is increasing spring bookings with an Easter package that offers guests suite accommodation and traditional afternoon tea.

Mandarin Oriental, Hong Kong, is boosting foot traffic by creating special offers as the official hotel of the inaugural Art Basel May 23-26 in Hong Kong.

InterContinental’s The Willard Hotel, Washington, DC, is tapping its presidential roots through a one-night film screening event dedicated to Steven Spielberg’s “Lincoln.”

Now that Four Seasons Hotels and Resorts is on the hunt for a new CEO, this transition will influence the legacy of the brand and its front face to competitors.

Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first “Women in Wine Road Trip” event to celebrate International Women’s Day March 8.

Four Seasons Hotel Cairo at The First Residence is targeting fitness-minded consumers with a special Yoga Retreat package that is hosted by world champion free diver Sara Campbell.

The Peninsula Hotels is attracting affluent travelers to its properties in Asia-Pacific for the Chinese New Year holiday with hotel décor, culinary events and packages.