Articles Tagged ‘Dalia Inc’


Hermès invites consumers to wander through Paris in London exhibit

April 10, 2015

French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.

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Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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Bergdorf Goodman inspires tropical vacations with resort magalog

December 12, 2014

Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.

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Dior invents fantastical factory to spur gifting

December 2, 2014

French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.

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How To Spend It temporarily rebrands for 20th anniversary charity auction

November 21, 2014

The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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Net-A-Porter enhances activewear line with a seven day workout program

September 5, 2014

British online retailer Net-A-Porter is offering a seven-day body reboot program for consumers to learn a new work-out and recipe each day while viewing clothing options on the Web site.

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Michael Kors celebrates young women of Hollywood

August 25, 2014

U.S. label Michael Kors is celebrating the launch of the new publication by Claiborne Swanson Frank, “Young Hollywood,” a book that features a foreword by the brand’s namesake designer.

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Dior validates footwear expansion with craftsmanship video

August 1, 2014

French apparel brand Christian Dior is assuring consumers that its dedication to craftsmanship extends beyond its fashions and handbags.

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Van Cleef & Arpels weaves fairy tale into jewel-themed microsite

July 28, 2014

French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

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