Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
Articles Tagged ‘Dalia Inc’
Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.
French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.
The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
British online retailer Net-A-Porter is offering a seven-day body reboot program for consumers to learn a new work-out and recipe each day while viewing clothing options on the Web site.
U.S. label Michael Kors is celebrating the launch of the new publication by Claiborne Swanson Frank, “Young Hollywood,” a book that features a foreword by the brand’s namesake designer.
French apparel brand Christian Dior is assuring consumers that its dedication to craftsmanship extends beyond its fashions and handbags.
French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.
France’s Chanel is offering email subscribers a private viewing of its fall/winter 2014 pre-collection campaign.