Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
Articles Tagged ‘Dalia Strum’
Department stores have been aggressively expanding their outlet retail footprints to capture discount sales from aspirational consumers, but are these off-price stores doing more harm than good?
With media company Condé Nast putting the weight of its 140 titles behind an ecommerce venture, it has the potential to alter the playing field for fashion and upscale retail.
French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.
Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.
Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.
Italian apparel and accessories label Tod’s is taking inspiration from architecture for its spring/summer 2015 men’s campaign.
Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.
French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.