Articles Tagged ‘Dalia Strum’


Burberry brings breadth and customizability to consumers with scarf bar

September 3, 2015

Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar.

Share on FacebookShare on LinkedInShare on Twitter

Bally paints nostalgic scene with Wes Anderson-inspired campaign

August 5, 2015

Swiss apparel and accessories brand Bally is taking a nostalgic trip to the 1960s with its autumn/winter 2015 campaign that takes place on a vintage-inspired film set.

Share on FacebookShare on LinkedInShare on Twitter

Should luxury fashion embrace 3D printing?

July 15, 2015

While the luxury fashion industry traditionally prides itself on the craftsmanship and handiwork that goes into creating a garment or leather good, it may be starting to warm to the idea of using 3D printing in its production.

Share on FacebookShare on LinkedInShare on Twitter

How much of a boost do celebrities give fashion campaigns?

May 29, 2015

Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.

Share on FacebookShare on LinkedInShare on Twitter

Outlet expansion lets luxury retailers control off-price business

May 8, 2015

Department stores have been aggressively expanding their outlet retail footprints to capture discount sales from aspirational consumers, but are these off-price stores doing more harm than good?

Share on FacebookShare on LinkedInShare on Twitter

What impact will Condé Nast’s extension into ecommerce have on the retail industry?

April 29, 2015

With media company Condé Nast putting the weight of its 140 titles behind an ecommerce venture, it has the potential to alter the playing field for fashion and upscale retail.

Share on FacebookShare on LinkedInShare on Twitter

Hermès invites consumers to wander through Paris in London exhibit

April 10, 2015

French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.

Share on FacebookShare on LinkedInShare on Twitter

Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

Share on FacebookShare on LinkedInShare on Twitter

How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

Share on FacebookShare on LinkedInShare on Twitter

Brands push bespoke Valentine’s Day gifts to help consumers get personal

February 13, 2015

Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.

Share on FacebookShare on LinkedInShare on Twitter