Articles Tagged ‘Dalia Strum’


Hermès invites consumers to wander through Paris in London exhibit

April 10, 2015

French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.

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Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Brands push bespoke Valentine’s Day gifts to help consumers get personal

February 13, 2015

Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.

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Tod’s pays homage to modern architecture with spring campaign

February 2, 2015

Italian apparel and accessories label Tod’s is taking inspiration from architecture for its spring/summer 2015 men’s campaign.

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Bergdorf Goodman inspires tropical vacations with resort magalog

December 12, 2014

Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.

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Dior invents fantastical factory to spur gifting

December 2, 2014

French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.

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How To Spend It temporarily rebrands for 20th anniversary charity auction

November 21, 2014

The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.

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Moda Operandi focus on one-of-a-kind pieces for holiday gifting

November 14, 2014

U.S.-based online retailer Moda Operandi is aiming for holiday gift purchases with the addition of a number of exclusive items and experiences.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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