Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.
Articles Tagged ‘Dalia Strum’
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
Italian leather goods maker Tod’s is raising awareness of its new customizable Double Stripe collection through a social video to push in-store sales.
French fashion house Louis Vuitton is pushing its history of producing table games with a new video installment.
Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.
Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
Fashion house Oscar de la Renta is refreshing the customer experience on its ecommerce site by offering personalized shopping and fitting profiles with True Fit technology.
French jeweler Cartier is boosting its brand appeal by supporting and celebrating women entrepreneurs in the Cartier Women’s Initiative Awards.