Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
Articles Tagged ‘Dalia Strum’
British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.
Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.
Italian apparel and accessories label Tod’s is taking inspiration from architecture for its spring/summer 2015 men’s campaign.
Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.
French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.
The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.
U.S.-based online retailer Moda Operandi is aiming for holiday gift purchases with the addition of a number of exclusive items and experiences.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
British online retailer Net-A-Porter is offering a seven-day body reboot program for consumers to learn a new work-out and recipe each day while viewing clothing options on the Web site.