Articles Tagged ‘Deborah Hall’


QR code placement can make or break a marketing campaign

August 29, 2011

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.

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Mobile email customization vital for customer engagement: expert

July 11, 2011

The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.

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Brands that do not mobile-optimize email miss transactions: expert

May 24, 2011

Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.

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Mobile-based email up 36pc year-over-year: study

February 10, 2011

Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.

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What’s missing in Chanel’s Flash-based email marketing?

January 26, 2011

Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.

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