Articles Tagged ‘digital advertising’


Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

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Omega leverages multichannel Co-Axial campaign with YouTube ad

April 9, 2013

Swiss watchmaker Omega extended the reach of its new television and social media campaign through a one-day banner ad placement on YouTube, the third most popular Web site behind Google and Facebook.

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Land Rover eyes digital masses via Range Rover YouTube homepage ad

February 27, 2013

Land Rover North America targeted a broad digital audience through a one-day YouTube banner ad placement to push the all-new 2013 Range Rover.

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Estée Lauder, The Cut partner for spring beauty showcase

February 26, 2013

Estée Lauder and New York magazine’s The Cut fashion blog are hosting a Pinterest contest to raise awareness for the beauty giant’s new spring Pure Color Pops collection.

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Lincoln leverages rebranding campaign via mobile, digital New York Times ads

December 7, 2012

Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.

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Broaden ad-targeting funnel to increase ROI: ad:tech speaker

November 9, 2012

NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.

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Chanel takes over ad space with game-changing Brad Pitt campaign

October 17, 2012

French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.

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Gucci goes for Pinterest hits via digital banner ads

October 3, 2012

Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.

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Lexus supports ES television spots with multichannel push

September 6, 2012

Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.

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Mercedes flaunts in-car technology platform via multichannel campaign

August 29, 2012

Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.

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