Articles Tagged ‘Digital Luxury Group’


High luxury watchmakers unmoved by smart field: report

June 11, 2015

The Apple Watch announcement not only stirred interest in the product itself, but also made the smart watch category significantly more credible, according to a new report by Digital Luxury Group.

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Apple Watch not likely to impact growing interest in Swiss horology: report

March 18, 2015

Interest has grown for timepieces priced between $6,000 and $8,000 as a result of affluent consumers’ expectation of value for their money, according to Digital Luxury Group’s World Watch Report 2015.

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Who are the most popular luxury CEOs?

March 2, 2015

Telsa’s Elon Musk’s disruptive ideas have made him the most searched for CEO, according to research from Digital Luxury Group that ranks luxury leaders based on search engine popularity.

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Global interest in haute horlogerie increases 23pc: report

January 20, 2015

Switzerland’s Patek Philippe, Vacheron Constantin and Audemars Piguet were among the watchmakers to claim the highest consumer interest on a global scale, according to according to a preview of Digital Luxury Group’s World Watch Report 2015.

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Montblanc authenticates consumer interactions with WeChat moon phase effort

December 5, 2014

Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.

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Global online search for luxury hotels up 7.7pc

October 20, 2014

The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.

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Roger Vivier uses spinning pineapple GIF to boost sunglasses

June 17, 2014

French shoemaker Roger Vivier is advertising its new sunglass collection through GIFs in both an email campaign and on social media.

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Montblanc increases Chinese awareness with WeChat gamification

May 20, 2014

Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.

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Tesla, Michael Kors, Luxury Society and Monaco – News briefs

April 16, 2014

Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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