Articles Tagged ‘Digital Luxury Group’


Roger Vivier uses spinning pineapple GIF to boost sunglasses

June 17, 2014

French shoemaker Roger Vivier is advertising its new sunglass collection through GIFs in both an email campaign and on social media.

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Montblanc increases Chinese awareness with WeChat gamification

May 20, 2014

Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.

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Tesla, Michael Kors, Luxury Society and Monaco – News briefs

April 16, 2014

Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Global haute horlogerie interest climbs 12 pc: report

January 22, 2014

Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Lanvin celebrates 125 years with cross-platform campaign

January 15, 2014

French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.

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Chanel shows collection and film in Dallas to reaffirm relationship with US

December 11, 2013

French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.

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Chanel ranks as more sought-after than Louis Vuitton in China: report

June 28, 2013

French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.

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66pc of online searches for luxury hotels generated by US consumers: report

June 7, 2013

Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.

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Audi, BMW dominate in Brazil’s digital arena

April 10, 2013

The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.

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