Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.
Articles Tagged ‘Digital Luxury Group’
The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.
French shoemaker Roger Vivier is advertising its new sunglass collection through GIFs in both an email campaign and on social media.
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
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Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.
Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.
French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.
French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.