Articles Tagged ‘Digital Luxury Group’


Montblanc authenticates consumer interactions with WeChat moon phase effort

December 5, 2014

Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.

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Global online search for luxury hotels up 7.7pc

October 20, 2014

The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.

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Roger Vivier uses spinning pineapple GIF to boost sunglasses

June 17, 2014

French shoemaker Roger Vivier is advertising its new sunglass collection through GIFs in both an email campaign and on social media.

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Montblanc increases Chinese awareness with WeChat gamification

May 20, 2014

Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.

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Tesla, Michael Kors, Luxury Society and Monaco – News briefs

April 16, 2014

Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Global haute horlogerie interest climbs 12 pc: report

January 22, 2014

Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Lanvin celebrates 125 years with cross-platform campaign

January 15, 2014

French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.

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Chanel shows collection and film in Dallas to reaffirm relationship with US

December 11, 2013

French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.

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Chanel ranks as more sought-after than Louis Vuitton in China: report

June 28, 2013

French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.

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