French label Balenciaga is generating interest for its new handbag collection by releasing a microsite that is dedicated to the new products.
Articles Tagged ‘digital marketing’
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.
Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.
French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.
Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.
Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.
French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.
Luxury marketers across all product categories are looking to prompt Mother’s Day gift purchases via email, but those that add innovation to the mix are more likely to secure the sale.