Articles Tagged ‘digital marketing’


Hotel brands rush to harness China’s travel boom: L2

October 9, 2014

Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.

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Balenciaga boosts desirability of new handbags with microsite launch

August 26, 2013

French label Balenciaga is generating interest for its new handbag collection by releasing a microsite that is dedicated to the new products.

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Top 10 luxury brand digital campaigns of H1

August 8, 2013

Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.

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Top 10 luxury brand digital campaigns of Q2

July 10, 2013

Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.

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Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.

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Chanel renews brand interest among global, aspirational audience

May 30, 2013

French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.

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Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

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Jaguar sharpens F-Type push to reach men ages 25-54

May 15, 2013

Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.

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Jaeger-LeCoultre tempts female consumers with emotional marketing

May 15, 2013

Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.

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Hermès engages younger brand enthusiasts with tableware line

May 9, 2013

French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.

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