Articles Tagged ‘digital’


Ralph Lauren draws inspiration from Minority Report, Mickey Mantle

April 24, 2015

FLORENCE, Italy – U.S. fashion label Ralph Lauren strives to push boundaries in the digital sphere by borrowing techniques from disparate fields, according to David Lauren at the Condé Nast International Luxury Conference April 23.

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Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

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Luxury brands reaching half of digital potential: report

January 27, 2015

Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.

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Audi furthers dealer digitization at LA Auto Show

December 1, 2014

Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.

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Digital assets are ahead of brand representatives

October 14, 2014

NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.

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Hotel brands rush to harness China’s travel boom: L2

October 9, 2014

Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.

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McLaren places physical over digital with clay designs

August 4, 2014

British automaker McLaren is giving fans a look at how its team of clay model specialists design vehicles.

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Showrooming fears displaced by Webrooming cheers: L2

July 31, 2014

Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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