Articles Tagged ‘digital’


Audi furthers dealer digitization at LA Auto Show

December 1, 2014

Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.

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Digital assets are ahead of brand representatives

October 14, 2014

NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.

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Hotel brands rush to harness China’s travel boom: L2

October 9, 2014

Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.

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McLaren places physical over digital with clay designs

August 4, 2014

British automaker McLaren is giving fans a look at how its team of clay model specialists design vehicles.

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Showrooming fears displaced by Webrooming cheers: L2

July 31, 2014

Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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US Internet advertising revenues jump 19pc in Q1: report

June 13, 2014

Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce

May 19, 2014

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.

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Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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