Articles Tagged ‘digital’


Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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Amazon poised to gobble up Canadian ecommerce sales: L2

March 24, 2014

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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Ephemerality and micro-innovations to mark digital experience in 2014: Forrester

February 25, 2014

A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.

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Connected Russia: An evolving digital marketing landscape

February 14, 2014

As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.

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Screening of the payment should be last resort: Forrester

February 6, 2014

Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.

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L2 Think Tank recaps year, forecasts 2014

December 13, 2013

NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.

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Burberry leads digital fashion pack for third straight year: L2

December 6, 2013

More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.

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Brands should leverage existing mobile games: ad:tech

November 7, 2013

NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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Burberry’s internal harmony paves path for Chris Bailey CEO transition

October 17, 2013

British apparel and accessories brand Burberry’s soon-to-be CEO Christopher Bailey has triggered doubts owing to his creative background, but his collegial relationship with departing company boss Angela Ahrendts and extensive credentials should nullify the skepticism.

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Roadmap for the new path to purchase

October 2, 2013

Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.

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