FLORENCE, Italy – U.S. fashion label Ralph Lauren strives to push boundaries in the digital sphere by borrowing techniques from disparate fields, according to David Lauren at the Condé Nast International Luxury Conference April 23.
Articles Tagged ‘digital’
Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.
NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.
Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.
British automaker McLaren is giving fans a look at how its team of clay model specialists design vehicles.
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”