Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.
Articles Tagged ‘digital’
A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.
A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
British apparel and accessories brand Burberry’s soon-to-be CEO Christopher Bailey has triggered doubts owing to his creative background, but his collegial relationship with departing company boss Angela Ahrendts and extensive credentials should nullify the skepticism.
Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.