Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Articles Tagged ‘digital’
NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.
Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.
Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.
A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.
A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.