Articles Tagged ‘digital’


Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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US Internet advertising revenues jump 19pc in Q1: report

June 13, 2014

Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce

May 19, 2014

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.

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Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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Amazon poised to gobble up Canadian ecommerce sales: L2

March 24, 2014

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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Ephemerality and micro-innovations to mark digital experience in 2014: Forrester

February 25, 2014

A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.

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Connected Russia: An evolving digital marketing landscape

February 14, 2014

As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.

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Screening of the payment should be last resort: Forrester

February 6, 2014

Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.

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L2 Think Tank recaps year, forecasts 2014

December 13, 2013

NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.

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