Starwood Hotels and Resorts’ The Luxury Collection enlisted photographer and former supermodel Helena Christensen as its newest global ambassador to portray the exploratory nature of the hospitality brand.
Articles Tagged ‘DMB Public Relations’
The Super Bowl is visiting the New York region for the first time and luxury hotels are not idly waiting for the traffic to come to them.
Trump International Las Vegas is augmenting its Trump Wellness program with a new year-inspired boot camp and a wellness package through February.
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
The Ritz-Carlton is animating its print advertisements with augmented reality in the female Pan Arab magazine Sayidaty, which marks the first campaign of its kind for the brand in the Middle East.
NetJets is banking on its record of reliable service and large network of jets in a new campaign that enshrines its promise to consumers.
Vacation rental Web site HomeAway unveiled its luxury rentals wing that features more than 800 options in 40 countries accompanied by a Pinterest contest.
Travel agents are continually adapting to stay relevant amid the onslaught of instantly accessible information, but the need to sharpen knowledge and innovate tactics may make these conventional arbiters of experience more coveted than ever.
Park City, UT, is quietly evolving into a vibrant travel destination centered on skiing that may attract the attention of luxury retailers looking for a fresh location in the near future.
Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.