Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
Articles Tagged ‘Ermenegildo Zegna’
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”
Menswear label Ermenegildo Zegna is overhauling its digital strategy to combine content and commerce and offer a seamless Web experience to consumers in all global markets.
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
Luxury marketers tapped their audiences on various social media platforms to promote products, entertain, solicit feedback and give words of encouragement in 2012.
Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.
Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.
Today in luxury marketing – The Target-Neiman collab launch was kind of a bust; Executive moves at Bergdorf Goodman; Estée Lauder sees luxury, men key to re-igniting fragrance sales; Cars to watch: Five models show where auto industry is going.
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?