Articles Tagged ‘Ermenegildo Zegna’


Zegna places emphasis on footwear in new styling series

April 21, 2014

Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.

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Zegna launches $34M scholarship fund to show dedication to Italy

February 21, 2014

Italian menswear house Ermenegildo Zegna has announced its plans for a scholarship program to help Italian students finance post-graduate studies or research in foreign countries.

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Zegna licenses brand name to eyewear manufacturer to expand category

February 14, 2014

Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business.

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Zegna, Valentino, Maserati and Marc Jacobs – News briefs

February 11, 2014

Today in luxury marketing – Ermenegildo Zegna says has resources to remain independent; Valentino apologizes for using photo of Amy Adams at Hoffman wake; Next long shot for Sergio: Put Maserati on the map; Marc Jacobs to change Marc by Marc Jacobs label name.

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Community-based content enhances brand awareness: ad:tech panel

November 8, 2013

NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.

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Social media helps elevate digital fragrance campaigns

September 3, 2013

Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance’s elements and essence before coming into a store.

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Zegna conveys fragrances’ aroma via detailed digital components

August 23, 2013

Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances’ aroma.

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Top 10 luxury brand social marketers of H1

August 5, 2013

Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.

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Zegna eyes art-savvy consumers with Tumblr project

May 30, 2013

Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.

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Zegna, Maserati eye new consumer segments with design partnership

April 19, 2013

Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.

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