Italian menswear house Ermenegildo Zegna has announced its plans for a scholarship program to help Italian students finance post-graduate studies or research in foreign countries.
Articles Tagged ‘Ermenegildo Zegna’
Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business.
Today in luxury marketing – Ermenegildo Zegna says has resources to remain independent; Valentino apologizes for using photo of Amy Adams at Hoffman wake; Next long shot for Sergio: Put Maserati on the map; Marc Jacobs to change Marc by Marc Jacobs label name.
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance’s elements and essence before coming into a store.
Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances’ aroma.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”