Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
Articles Tagged ‘Facebook’
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.