Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Articles Tagged ‘Facebook’
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess.
With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.