Articles Tagged ‘Facebook’


Fairmont’s The Savoy builds momentum for 125th anniversary

July 28, 2014

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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Mercedes-Benz celebrates 15 million Facebook fans through art

July 24, 2014

German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.

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Sequenced call-to-actions superior to sustained ads: report

July 16, 2014

A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.

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BMW endorses thriving super fan Facebook page

July 11, 2014

German automaker BMW is celebrating the achievements of Bulgarian brand advocate Todor Todorov with a social video.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Mandarin Oriental celebrates Hainanese Chicken Rice via social journey

July 3, 2014

Mandarin Oriental Hotel Group is inviting Facebook followers on a virtual food tour for a chance to win a culinary experience at four brand properties in Asia.

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Ferrari honors Facebook fans with victory lap video

June 26, 2014

Italian automaker Ferrari is celebrating 15 million Facebook fans with a social video offering enthusiasts a virtual ride in a LaFerrari.

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Travel companies fail to seize mobile opportunity: BCG

June 23, 2014

A new report by the Boston Consulting Group and Facebook found that travel companies are inadequately embracing mobile.

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Dior appeals to loyalists with wonDIORland campaign

June 5, 2014

France’s Christian Dior is slowly releasing teasers to lead up to a Harmony Korine-directed short film for the new Dior Addict collection.

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Luxury auto brands rushing to scale Facebook communities

June 3, 2014

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

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