Articles Tagged ‘Facebook’


Brands stack up Facebook ads with consumer-generated photos

April 14, 2015

Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.

Share on FacebookShare on LinkedInShare on Twitter

Facebook exec: Cross-device approach offers solution to mobile challenges

April 2, 2015

NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.

Share on FacebookShare on LinkedInShare on Twitter

Instagram acts as moisturizer to preserve Facebook’s appeal: L2

March 13, 2015

Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.

Share on FacebookShare on LinkedInShare on Twitter

Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

Share on FacebookShare on LinkedInShare on Twitter

Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

Share on FacebookShare on LinkedInShare on Twitter

Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz bends videos to thank fans

February 12, 2015

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes educates fans about engine oil to tout service quality

February 9, 2015

German automaker Mercedes-Benz is dipping deeper into engine oil with a series of fun facts about the substance that lubricates, cools, cleans, seals and protects moving parts.

Share on FacebookShare on LinkedInShare on Twitter

Moncler creates fake snow app for online fun

January 13, 2015

French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.

Share on FacebookShare on LinkedInShare on Twitter

Starwood sets up sweepstakes for holiday shopping frenzy

November 19, 2014

Starwood Hotels and Resorts is giving away 225 nights at various hotels across its portfolio during a Cyber Monday Facebook sweepstakes.

Share on FacebookShare on LinkedInShare on Twitter