Articles Tagged ‘Facebook’


Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Loro Piana introduces new material with informative cartoon

March 17, 2014

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

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Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.

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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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Facebook now owns the three most ubiquitous mobile apps in the world

February 21, 2014

Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

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Facebook’s shift away from engagement will benefit mobile advertisers

January 27, 2014

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

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Neiman Marcus hosts photo contest to mark InCircle loyalty program milestone

January 21, 2014

Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach consumers who are truly devoted to the retailer.

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Lanvin celebrates 125 years with cross-platform campaign

January 15, 2014

French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.

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Harrods, Mr Porter broadcast London Fashion Week to show versatility

January 9, 2014

British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.

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