While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Articles Tagged ‘Facebook’
According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content.
British fashion label Thomas Pink is highlighting its unique designs with a new video for its “Which Shirt Are You?” campaign.
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess.