Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.

U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer’s personality.

Jeweler Tiffany & Co. is revealing pieces from its 2013 Blue Book Collection exclusively to its Facebook community in a daily campaign.

SAN FRANCISCO – Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

Luxury marketers triggered conversations about new collections and brand milestones during the first quarter of 2013 through strategic social media campaigns.

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

Today in luxury marketing – Versace sees annual profits boost; Lanvin opens South Coast Plaza store; Ferrari sees Japan as growth market as China, Europe sales slump; With new software, Facebook seeks to be mobile “Home” of Android users.

Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.

Watchmaker and retailer Tourneau is raising awareness of its Certified Pre-Owned collection among its social media followers through a storytelling campaign.

French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.