Articles Tagged ‘Facebook’


Matches Fashion spurs interactive engagement via Facebook Live

April 14, 2016

Retailer Matches Fashion is leveraging the new Facebook Live to bring to life a three-day events series happening at New York’s WOM Townhouse.

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Social media transparency helps grow consumer pond: Facebook exec

April 8, 2016

VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.

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How to allocate social media budgets as options grow

March 16, 2016

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

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How to effectively take advantage of carousel advertising

March 14, 2016

Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.

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Will Snapchat’s high engagement rates pull ad spend away from Facebook?

March 3, 2016

With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.

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Instagram ascends as budgets grow, closer alignment with Facebook expected

February 26, 2016

Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.

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Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.

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Apple curbs iAds control in a win for marketers, publishers and Facebook

January 19, 2016

Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.

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Instagram proper channel for interaction, Facebook for reach: L2

December 24, 2015

Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.

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3 steps for effective Facebook and Instagram holiday advertising

December 23, 2015

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

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