Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Articles Tagged ‘Facebook’
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year’s most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.