Many automakers rely upon recurring contests and trivia to remind consumers of their legacies and build social communities, but could these posts dilute their reputations?
Articles Tagged ‘Facebook’
Italian label Valentino is taking its Facebook fans behind the scenes of its haute couture fall/winter collection through a video that shows close-up shots of the products’ details.
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
Mercedes-Benz USA is giving racing enthusiasts a chance to win an exclusive driving experience through a new contest that is being promoted via a Facebook application.
British jeweler and retailer Astley Clarke is looking to raise brand awareness and attract aspirational consumers by giving away 10 pairs of diamond earrings through a promotional event on its Facebook page.
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
Richemont-owned Piaget is teasing its new Rose Collection by launching the first annual “Piaget Rose Day” and a Facebook application.
Italian fashion house Dolce & Gabbana is pushing the brand lifestyle to its more than 6 million Facebook fans through a new social media campaign for its Light Blue fragrance.
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.