Articles Tagged ‘Facebook’


Facebook incorporates brand data to better target consumers

April 25, 2014

LOST PINES, TX – Facebook is incorporating data outside its own to allow brands to better target consumers, a Facebook executive said April 23 at iProspect’s Client Summit.

Share on FacebookShare on LinkedInShare on Twitter

Four Seasons Resort Maui inspires fall bookings via photo contest

April 24, 2014

Four Seasons Resort Maui at Wailea, HI, is giving guests extra incentive to book this fall with an social media contest tied to 13 prizes around $1,000.

Share on FacebookShare on LinkedInShare on Twitter

Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana introduces new material with informative cartoon

March 17, 2014

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

Share on FacebookShare on LinkedInShare on Twitter

Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.

Share on FacebookShare on LinkedInShare on Twitter

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

Share on FacebookShare on LinkedInShare on Twitter

Facebook now owns the three most ubiquitous mobile apps in the world

February 21, 2014

Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Share on FacebookShare on LinkedInShare on Twitter

Facebook’s shift away from engagement will benefit mobile advertisers

January 27, 2014

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Share on FacebookShare on LinkedInShare on Twitter

Neiman Marcus hosts photo contest to mark InCircle loyalty program milestone

January 21, 2014

Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach consumers who are truly devoted to the retailer.

Share on FacebookShare on LinkedInShare on Twitter