Articles Tagged ‘Facebook’


Ferrari honors Facebook fans with victory lap video

June 26, 2014

Italian automaker Ferrari is celebrating 15 million Facebook fans with a social video offering enthusiasts a virtual ride in a LaFerrari.

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Travel companies fail to seize mobile opportunity: BCG

June 23, 2014

A new report by the Boston Consulting Group and Facebook found that travel companies are inadequately embracing mobile.

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Dior appeals to loyalists with wonDIORland campaign

June 5, 2014

France’s Christian Dior is slowly releasing teasers to lead up to a Harmony Korine-directed short film for the new Dior Addict collection.

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Luxury auto brands rushing to scale Facebook communities

June 3, 2014

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

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Facebook incorporates brand data to better target consumers

April 25, 2014

LOST PINES, TX – Facebook is incorporating data outside its own to allow brands to better target consumers, a Facebook executive said April 23 at iProspect’s Client Summit.

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Four Seasons Resort Maui inspires fall bookings via photo contest

April 24, 2014

Four Seasons Resort Maui at Wailea, HI, is giving guests extra incentive to book this fall with an social media contest tied to 13 prizes around $1,000.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Loro Piana introduces new material with informative cartoon

March 17, 2014

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

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Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.

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