Articles Tagged ‘Facebook’


Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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Mercedes-Benz bends videos to thank fans

February 12, 2015

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

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Mercedes educates fans about engine oil to tout service quality

February 9, 2015

German automaker Mercedes-Benz is dipping deeper into engine oil with a series of fun facts about the substance that lubricates, cools, cleans, seals and protects moving parts.

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Moncler creates fake snow app for online fun

January 13, 2015

French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.

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Starwood sets up sweepstakes for holiday shopping frenzy

November 19, 2014

Starwood Hotels and Resorts is giving away 225 nights at various hotels across its portfolio during a Cyber Monday Facebook sweepstakes.

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South Korea emerging as top global tastemaker: L2

November 12, 2014

NEW YORK – South Korea’s popular culture, brands and blazing Internet speeds are propelling the country into territory that has long been occupied by the United States, according to L2′s founder at the L2 Forum Nov. 10.

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Frette finds consumers where they are with Facebook app catalog

September 12, 2014

Italian linen maker Frette is expanding the audience for its fall catalog by republishing the print version in a Facebook application.

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Fairmont’s The Savoy builds momentum for 125th anniversary

July 28, 2014

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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