Facebook announced significant updates to its news feed last week which could have key implications for luxury marketers.
Articles Tagged ‘Facebook’
British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.
In a reflection of the important role that mobile plays in how consumers access content these days, Facebook’s newly redesigned newsfeed is heavily influenced by mobile design, even on the desktop.
Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.
PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.
Gucci is taking a stance on women’s right to education, health and justice by establishing a new global campaign with creative director Frida Giannini, actress Salma Hayek Pinault and singer-songwriter Beyoncé Knowles-Carter at the helm.
Italian fashion house Fendi is upping viewership of its Milan Fashion Week catwalk live stream by luring consumers with behind-the-scenes content and multiple points of view.
It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.
Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.
French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.