Articles Tagged ‘Facebook’


Tiffany creates animated gift guide for Valentine’s Day to celebrate love

January 8, 2014

Jeweler Tiffany & Co. released an animated gift guide Facebook app showing couples and people in love to position itself as the jeweler of choice for consumers looking to purchase a gift for a loved one.

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Mr Porter sponsors American Psycho musical to show artistic side

January 2, 2014

Online retailer Mr Porter is promoting its sponsorship of a musical adaptation of “American Psycho” currently running in London with a dedicated issue of its digital magazine.

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Bottega Veneta creates individualized gift guides with Facebook app

December 20, 2013

Italian apparel and accessories brand Bottega Veneta is asking its Facebook fans to answer a questionnaire to find the perfect gift to ask for or to give to a loved one.

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Balmain releases Rihanna campaign images to attract pop music fans

December 18, 2013

French fashion house Balmain released images of its spring 2014 print ad campaign featuring pop star Rihanna to generate buzz for the label among both brand enthusiasts and fans of the singer.

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Bergdorf launches children’s gift guide by looking at comical side of holidays

December 4, 2013

New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.

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Bentley stuck in hunt for Facebook likes

November 19, 2013

Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.

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DVF targets young fashionistas with video featuring popular DJ

November 18, 2013

U.S. apparel designer Diane von Furstenberg teamed up with it-girl DJ Harley Viera-Newton for a holiday campaign and collection to attract a younger audience.

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Valentino targets global audience by live-streaming Shanghai collection

November 13, 2013

Italian fashion house Valentino is taking an unconventional approach to promote the opening of its new store location in Shanghai by unveiling an exclusive collection Nov. 15 that will be available at this location months before it hits the shelves in other stores.

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Fendi creates short film to introduce its Bag Bugs

November 7, 2013

Italian fashion house Fendi promoted the release of its much anticipated “Bag Bugs” collection with a whimsical video featuring the furry purse accessories personified.

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Is Twitter the killer platform for brand-building on mobile?

October 7, 2013

Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

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