Fairmont Hotels & Resorts’ The Plaza, New York, is boosting foot traffic with an Instagram contest centered on the new film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

Fairmont Hotels & Resorts is boosting service by partnering with BMW of North America to offer complimentary local shuttle service in the automaker’s vehicles for Fairmont President’s Club members.

The Fairmont Pacific Rim Hotel in Vancouver, British Columbia, Canada, is enhancing its hotel experience for guests and employees by incorporating new mobile technologies and applications into property amenities.

Fairmont Hotels & Resorts is boosting the amount of post-wedding getaways booked with the brand by creating a new honeymoon registry so that consumers can buy activities and amenities for a couple instead of typical wedding gifts.

Conglomerate Sahara India Pariwar completed the $575 million purchase of the majority of Fairmont-managed The Plaza Hotel in New York yesterday and plans to make improvements to the property.

Fairmont Hotels & Resorts is partnering with British Airways to offer frequent guests who are also members of British Airways Executive Club bonus points each time they stay at Fairmont.

Fairmont Hotels & Resorts’ The Plaza hotel in New York is encouraging locals and tourists to view this year’s holiday tree through a collaboration with the production designer of the 2013 film adaptation of “The Great Gatsby.”

Fairmont Hotels & Resorts is pushing its Winter Escape packages to affluent individuals and families who are looking for cold-weather-activity-packed vacations this holiday season.

Fairmont Hotels & Resorts is rolling out updates to its desktop site so that its features are optimized and touch-enabled for tablet devices.

Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.