Articles Tagged ‘Forrester Research’


Brands need to engage through multiplatform approach: Forrester analyst

April 30, 2015

NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift toward mobile.

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Human mind wired for marketing through storytelling, says Forrester analyst

April 16, 2015

NEW YORK – An analyst from Forrester Research at the company’s Forum for Marketing Leaders April 14 stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.

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Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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Millennials render campaigns extinct, channels irrelevant

June 26, 2014

NEW YORK – Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Mobile is not just about shrinking content

June 26, 2014

NEW YORK – Consumers spend three to four times as long on mobile applications than on mobile sites, and mobile traffic now equals Web traffic, according to an Adobe director June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Customer-centric culture gives competitive edge: Forrester senior analyst

June 25, 2014

NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.

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Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

NEW YORK – Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Emotion generated through consumer experience drives brand loyalty

June 25, 2014

NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Build consumer experience in, don’t bolt it on

June 25, 2014

NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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63pc of CMOs prioritize acquisition over retention: Forrester

June 25, 2014

NEW YORK – Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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