Articles Tagged ‘Forrester Research’


Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

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Social ad budgets should be moved over to media teams: Forrester

August 14, 2015

Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.

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Tablet installed base escalates quickly even as sales stall out: Forrester Research

July 15, 2015

While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.

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Consumer advocacy possible via outside in, inside out strategy, says Oracle

June 18, 2015

NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Brands need to engage through multiplatform approach: Forrester analyst

April 30, 2015

NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift toward mobile.

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Human mind wired for marketing through storytelling, says Forrester analyst

April 16, 2015

NEW YORK – An analyst from Forrester Research at the company’s Forum for Marketing Leaders April 14 stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.

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Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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Millennials render campaigns extinct, channels irrelevant

June 26, 2014

NEW YORK – Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Mobile is not just about shrinking content

June 26, 2014

NEW YORK – Consumers spend three to four times as long on mobile applications than on mobile sites, and mobile traffic now equals Web traffic, according to an Adobe director June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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