As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Articles Tagged ‘Forrester Research’
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”