Articles Tagged ‘Forrester Research’


Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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Mcommerce sales to reach $142B in 2016: Forrester

October 9, 2015

Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.

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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester

September 24, 2015

With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.

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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester

September 3, 2015

While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.

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Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

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Social ad budgets should be moved over to media teams: Forrester

August 14, 2015

Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.

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Tablet installed base escalates quickly even as sales stall out: Forrester Research

July 15, 2015

While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.

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Consumer advocacy possible via outside in, inside out strategy, says Oracle

June 18, 2015

NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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