Articles Tagged ‘Forrester’


Stop being the victim of an outdated ecosystem: Forrester analyst

June 26, 2014

NEW YORK – Many companies have not adapted their environments, and all aspects of their business, to reflect the evolved customer-centric age, said a senior Forrester analyst June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Centralized measurement of customer satisfaction ensures standard experience

June 26, 2014

NEW YORK – The consumer’s voice needs to be more a part of the measurement of client satisfaction than numbers, said an executive from Automatic Data Processing June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Screening of the payment should be last resort: Forrester

February 6, 2014

Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.

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Is in-store technology increasing or subduing the relevance of retail employees?

November 15, 2013

As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.

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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst

September 16, 2013

Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst

September 16, 2013

Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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Audi boosted brand loyalty 7.5pc by redefining employee experience

June 26, 2013

NEW YORK – An Audi of America executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said that by redefining the employee experience, the brand was able to boost customer loyalty by 7.5 percent from 2009-2013.

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Brands without mobile strategies risk becoming obsolete: Forrester exec

June 26, 2013

NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.

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Tablets should be used to enhance discovery, depth of messaging: Forrester

May 29, 2013

Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.

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75pc of consumers access their smartphones in-store: Forrester

May 3, 2013

NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.

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