Articles Tagged ‘Forrester’


Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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App-hopping gives way to integrated mobile experiences in 2016: Forrester

November 24, 2015

The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.

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Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Drive consumers back to apps with aggressive engagement tactics: Forrester

July 1, 2015

Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.

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Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

April 17, 2015

NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

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Brands must move past channels: Forrester analyst

February 19, 2015

PALM DESERT, CA – Obsessing over where a transaction occurs should be irrelevant for brands and retailers, according to an analyst from Forrester at eTail West Feb. 18.

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62pc of businesses still treat mobile as a new technology: Forrester

December 18, 2014

Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

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Stop being the victim of an outdated ecosystem: Forrester analyst

June 26, 2014

NEW YORK – Many companies have not adapted their environments, and all aspects of their business, to reflect the evolved customer-centric age, said a senior Forrester analyst June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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