NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
Articles Tagged ‘Forrester’
Just 9 percent of U.S. consumers trust text messages from marketers, while 12 percent trust information on mobile applications, according to a new report by Forrester Research.
Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
The luxury sector is slow to adapt to affluent consumers’ browsing and purchasing habits as more shoppers are using digital, mobile and social media to assist in their journey to purchase, according to a new report from Forrester Research.
NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.
NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
NEW YORK – A Forrester Research executive at the Luxury Interactive 2012 conference said that luxury marketers need to have a mobile-first approach to better enhance their brand value and drive in-store traffic and engagement.
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
Retailers that take an active role in increasing headcount in specific areas such as marketing, analytics and mobile are likely to see a growth in transactions and sales, according to findings from a report by Forrester Research for Shop.org.