Articles Tagged ‘Forrester’


Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Drive consumers back to apps with aggressive engagement tactics: Forrester

July 1, 2015

Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.

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Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

April 17, 2015

NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

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Brands must move past channels: Forrester analyst

February 19, 2015

PALM DESERT, CA – Obsessing over where a transaction occurs should be irrelevant for brands and retailers, according to an analyst from Forrester at eTail West Feb. 18.

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62pc of businesses still treat mobile as a new technology: Forrester

December 18, 2014

Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

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Stop being the victim of an outdated ecosystem: Forrester analyst

June 26, 2014

NEW YORK – Many companies have not adapted their environments, and all aspects of their business, to reflect the evolved customer-centric age, said a senior Forrester analyst June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Centralized measurement of customer satisfaction ensures standard experience

June 26, 2014

NEW YORK – The consumer’s voice needs to be more a part of the measurement of client satisfaction than numbers, said an executive from Automatic Data Processing June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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Screening of the payment should be last resort: Forrester

February 6, 2014

Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.

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Is in-store technology increasing or subduing the relevance of retail employees?

November 15, 2013

As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.

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