Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
Articles Tagged ‘fraud’
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
Designer Marc Jacobs has charged former chief operating officer Patrice Lataillade with falsifying the company’s financial performance to increase his personal bonus in the latest legal skirmish between the two.