Jaguar Land Rover North America is enticing consumers to view models that were launched at the New York International Auto Show March 27 with video content and other promotions.

German automaker Mercedes-Benz is promoting the 2014 E-Class model and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.

Leather goods maker Tod’s is flaunting the new D.D.Bag in a video that brings awareness to its design process as well as the brand’s Italian roots.

Audi of America is boosting brand awareness through a role in Disney and Marvel’s Iron Man 3 film that opens May 3.

Italian jeweler Bulgari is tapping masculinity in a short film featuring Australian actor Eric Bana to push its new Man Extreme fragrance.

Swiss brand Longines is showcasing its watchmaking history and timepiece collections via a weekly video series titled “Longines Museum.”

Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.

French jeweler Cartier is tapping emotional storytelling to push its engagement rings and wedding bands through a short film that tells a dramatic love story about a couple in Paris.

Italian fashion house Georgio Armani is boasting its Emporio Armani spring/summer 2013 collection through a warm-weather themed narrative video.

British fashion house Burberry is flaunting its spring/summer 2013 line in a video that features Posh Spice’s son Romeo Beckham, the new face for the brand.