Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.
Articles Tagged ‘Google’
Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.
Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.
While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.