I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.
Articles Tagged ‘Google’
British apparel and accessories house Burberry is allowing consumers to jump into its holiday campaign through an in-store initiative at the brand’s London flagship.
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
LVMH-owned Tag Heuer has unveiled its smartwatch through a livestream event held on social media after months of anticipation.
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.
Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.