On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”
Articles Tagged ‘Google’
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Italian fashion house Gucci is taking consumers inside its men’s flagship store in Milan through an interactive view on Google Maps.
Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.
There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.
British fashion house Burberry is engaging consumers in branded peer-to-peer communications through a partnership with Google where users can send loves notes around the world.
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?