NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.
Articles Tagged ‘Google’
Global searches for the top 50 watchmakers increased by 56 percent in 2015, per a report by jewelry retailer Karus Chains.
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Raf Simons, former artistic director of women’s wear at Dior, was the most searched-for fashion designer in 2015, according to Google.
Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.
I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.
British apparel and accessories house Burberry is allowing consumers to jump into its holiday campaign through an in-store initiative at the brand’s London flagship.
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
LVMH-owned Tag Heuer has unveiled its smartwatch through a livestream event held on social media after months of anticipation.
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.