The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
Articles Tagged ‘Google’
Luxury Daily’s live news from March 19 – Tag Heuer combines synergies with Google, Intel for smartwatch; Condé Nast Entertainment boosts ROI through content partnership; The Ritz-Carlton goes down under with Australian properties; Graffs explores its ethos via $40M transformable timepiece.
LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores.
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
Online menswear retailer Mr Porter is letting consumers in the United Kingdom become a part of “Kingsman: The Secret Service” through an interactive display developed with Google+.
British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.
The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.
Luxury Daily’s lives news from Sept. 4 – LVMH repairs relationship with Google to fight online counterfeits; Gucci sends promising musicians to Japan; BMW delves into i8 production with utility in mind; Four Seasons Hong Kong finds inspiration in music; Belstaff adds new women’s wear creative director.
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.