Articles Tagged ‘Google’


Tax authorities, BMW, Hedi Slimane and Madonna – News briefs

August 13, 2015

Today in luxury marketing – Tax authorities urged to be more vigilant over the super-rich; BMW looks at whether Google’s Alphabet infringes trademark rights; Hedi Slimane on Saint Laurent’s rebirth, his relationship with Yves & the importance of music; Madonna taps Gucci, Moschino for Rebel Heart tour costumes.

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Platform Pulse: Beacons could soon be everywhere

July 21, 2015

Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.

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How Google’s buy button, voice search could make retail sales skyrocket

July 17, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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Bang & Olufsen joins smartwatch conversation via Google partnership

June 24, 2015

Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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4 reasons why your AdWords campaigns are not working

June 15, 2015

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

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Mobile carriers consider blocking ads as turf war with Google escalates

May 19, 2015

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

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After Mobilegeddon, focus on site search for mobile-friendliness

May 14, 2015

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

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Coty, Armani, Tesla and Chinese tourists – News briefs

April 21, 2015

Today in luxury marketing – Elio Leoni Sceti named Coty CEO; Armani’s male dress code; Elon Musk had a deal to sell Tesla to Google in 2013; Chinese tourists’ luxury spending soars.

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