The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.
Articles Tagged ‘Google’
Luxury Daily’s lives news from Sept. 4 – LVMH repairs relationship with Google to fight online counterfeits; Gucci sends promising musicians to Japan; BMW delves into i8 production with utility in mind; Four Seasons Hong Kong finds inspiration in music; Belstaff adds new women’s wear creative director.
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is joining forces with Google to combat the persistence of counterfeit goods.
Mobile now plays an integral role in every stage of the purchasing process for cars, according to a report by L2.
Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.
Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.
Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.