Articles Tagged ‘Google’


Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.

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Apple Watch, Rolex most searched-for watches in 2015

February 10, 2016

Global searches for the top 50 watchmakers increased by 56 percent in 2015, per a report by jewelry retailer Karus Chains.

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Google exec: Leverage omnichannel touch points to drive app awareness

January 22, 2016

NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.

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Raf Simons, Karl Lagerfeld most searched for designers of 2015

December 21, 2015

Raf Simons, former artistic director of women’s wear at Dior, was the most searched-for fashion designer in 2015, according to Google.

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Mobile plays increasingly important role across five crucial car-buying moments

December 3, 2015

Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.

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Finally, Google invents the mobile browser

December 1, 2015

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

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Burberry casts Regent Street consumers in Google-backed film

November 24, 2015

British apparel and accessories house Burberry is allowing consumers to jump into its holiday campaign through an in-store initiative at the brand’s London flagship.

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Google smashes through Web barrier to stream apps in search results

November 20, 2015

With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.

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Tag Heuer melds analog with digital for smartwatch debut

November 10, 2015

LVMH-owned Tag Heuer has unveiled its smartwatch through a livestream event held on social media after months of anticipation.

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Mobile search practices evolve in Mobilegeddon’s aftermath: report

October 30, 2015

Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.

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