Articles Tagged ‘Google’


Mobile encompasses automotive purchase funnel: L2

September 2, 2014

Mobile now plays an integral role in every stage of the purchasing process for cars, according to a report by L2.

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Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

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Audi opens up infotainment system to Android users

June 27, 2014

Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.

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Adopting technology early provides a strategic advantage

April 28, 2014

LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.

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Has Google Grid View killed the subject line?

April 24, 2014

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

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5 tips to boost search engine optimization in a competitive environment

April 10, 2014

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

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Going vertical while still staying open source will be key to Google winning Android wars

February 28, 2014

The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?

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Ferrari deemed world’s most powerful brand: report

February 19, 2014

Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.

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What Google’s Hummingbird update means for marketers

October 1, 2013

On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”

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