Articles Tagged ‘Gucci’


Gucci’s Chime for Change leverages technology to spark social change

April 9, 2014

NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.

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Gucci places sunglass collection amid laid-back Hollywood atmosphere

April 8, 2014

Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.

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BMW inserts 7 series into buzz surrounding Italian fashion exhibition

April 7, 2014

German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Top 10 brand social videos of Q1

March 28, 2014

Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.

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Fashion brands, retailers look to Twitter for liberated communication

March 27, 2014

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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Kering positions itself as sustainability leader with conference speaking engagement

March 20, 2014

Luxury conglomerate Kering will speak at the third Copenhagen Fashion Summit on sustainability to highlight its work.

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Gucci brings museum experience to global audience with new Web site

March 18, 2014

Italian fashion label Gucci has created a digital hub for its bricks-and-mortar museum to expand the audience of its art and fashion displays.

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Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts

March 11, 2014

Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.

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