More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Articles Tagged ‘Gucci’
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
Today in luxury marketing – Fashion industry increases Haiyan relief efforts; Mulberry cancels London Fashion Week show; Gucci raised $4.4M through Chime for Change initiative; BMW’s front-wheel drive Active Tourer coming in 2015.
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
Italy’s Gucci is teaming up with Twitter to continue the charitable efforts of its Chime for Change organization Dec. 5-7 with a hackathon called “Chime Hack” to create mobile applications to assist women and girls in need.
Today in luxury marketing – Gucci wins $144M in US counterfeit trial; Louis Vuitton shifts to higher-priced bags; Top 2pc of Chinese account for third of global luxury sales; Tesla tops California green-car credit sales in past year.
Italian fashion house Gucci is continuing its film restoration project with The Film Foundation and Warner Bros. Entertainment that showcases the brand’s appreciation for and support of cinematic arts.
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
NEW YORK – A senior Gucci executive at the Luxury Retail Summit: Holiday Focus 2013 last week said that video is an area that still holds untapped potential for luxury brands and should be explored during the holiday season.
Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection to appeal to a wider audience of consumers.