Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.
Articles Tagged ‘Gucci’
Luxury Daily’s live news from April 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.
Italian fashion label Gucci is commending its Havana sunglass collection for men and women with a video shot in the canyons above Malibu, CA.
Despite changes in the Swiss franc exchange rate and the introduction of a number of high-tech wearables, many of the presenting watchmakers at Switzerland’s Baselworld 2015 maintained traditional ethos.
Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
Italian fashion label Gucci is taking on the latest technology with a new smartwatch created in collaboration with rapper Will.i.am.
Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.
Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.
Today in luxury marketing – LVMH vs. Kering: Which player is best positioned for growth?; At Gucci, a messy exit for one designer opens an unlikely door for another; 5M outbound Chinese tourists give Asian retailers happy new year; Hyper-luxury cars are now selling faster than normal ones.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.