Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.
Articles Tagged ‘Gucci’
Italian fashion label Gucci has stayed true to its commitment to the arts, working with Martin Scorsese’s The Film Foundation for the past 10 years, and the brand is currently celebrating this important milestone with the release of its latest project at the 68th Cannes Film Festival in Cannes, France.
Luxury Daily’s live news from April 27 – Condé Nast rebrands Style.com as ecommerce venture; Hublot launches design prize to celebrate a decade of Big Bang; Gucci’s Chime for Change teams with UNICEF for Syrian campaign; Ritz-Carlton Chicago advances from licensee to participant.
Chime for Change, the charitable initiative founded by Gucci is beginning a campaign in Syria to raise money for the children and families impacted by the country’s civil conflict.
Brands showed their tech-savviness, experimenting with immersive digital experiences.
Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.
Luxury Daily’s live news from April 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.
Italian fashion label Gucci is commending its Havana sunglass collection for men and women with a video shot in the canyons above Malibu, CA.
Despite changes in the Swiss franc exchange rate and the introduction of a number of high-tech wearables, many of the presenting watchmakers at Switzerland’s Baselworld 2015 maintained traditional ethos.
Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.