Today in luxury marketing – Paris retailers: Telling a story; Gucci, Prada and Milan’s egocentrism; Fraudulent fashion companies closed; The price of luxury? Storied brand tied to animal abuse.
Articles Tagged ‘Gucci’
Italian fashion label Gucci is highlighting its craftsmanship in a social video dedicated to its men’s tailoring collection.
As United States tourism to Cuba thaws, luxury brands stand to benefit.
Luxury Daily’s live news from June 3 – Dior taps Johnny Depp as new character for its men’s fragrance; Mikimoto spurs birthday gifts with June birthstone promotion; Gucci, UNICEF continue to bring education to underprivileged girls; LVMH shows it’s easy to be green via shared biodiversity practices.
Over its 10-year partnership with charity organization Unicef, Italian fashion house Gucci has helped more than 7.5 million children in Asia and sub-Saharan Africa.
A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.
Luxury Daily’s live news from May 29 – Jimmy Choo touts posh pooches with user-generated content; Canali shows entrepreneurial sweet spot in 200 Steps series; Gucci’s Chime for Change encourages social change via hackathon; Georg Jensen partakes in tribute to female designers using archival imagery.
Italy’s Gucci and its charity Chime for Change are scouting engineers, designers, product managers and marketing experts of all levels for the second Chime Hack hackathon.
Today in luxury marketing – Kors, Tiffany hit by strong dollar; Gucci China discounts prompt lines as bagmaker clears stock; Aston Martin seeks women drivers, luxury tag; China’s luxury slowdown leaves Tata Motors nursing wounds.
Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.