Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.

Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.

Italian fashion house Gucci is targeting young music enthusiasts through a Myspace page dedicated to its new unisex Gucci Sync timepiece.

Today in luxury marketing – Hermès rides global luxury boom; Gucci bags distressed porcelain maker Richard Ginori; Ralph Lauren Corp. resolves corrupt practices charges; Turkey’s new luxury tourism.

Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.

Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.

Today in luxury marketing – Global sales boost Prada; Gucci offers to rescue porcelain maker Richard Ginori; Versace sees full-year growth — and perhaps an IPO; BMW concept X4 debuts ahead of Shanghai motor show.

Luxury marketers extended the reach of their first-quarter marketing efforts beyond digital with live tactics that sharply targeted their core audience.

Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.

Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.