Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
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Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
Hublot, Bell & Ross, Franck Muller and other watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often products cannot be purchased online.
Italian fashion house Gucci is driving traffic to its newly updated mobile Web site through alluring ads on New York magazine’s The Cut.
German automaker BMW is showing off its concern for consumers’ safety with its i Ventures investment in family communications mobile application Life360.
Department store chain Barneys New York is boosting its mobile commerce efforts through an advertisement placed on The New York Times’ mobile site.
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst’s Town & Country magazine.
Luxury retailers should incorporate mobile touchpoints to reduce showrooming behavior among shoppers or risk being left behind, experts say.
Porsche Design is revving up its efforts to target affluent smartphone users through the sale of a new branded BlackBerry that is exclusively available at London-based department store Harrods at its launch.