Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.
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Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go.
U.S. apparel and accessories label Marc Jacobs is targeting consumers who missed the live steam of its fall/winter 2014 runway show Feb. 13 with a mobile advertisement on The New York Times’ Web site.
No one under the age of 25 knows what it is like to be stumped.
French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times’ mobile Web site.
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.