Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
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British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.
Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.
British online retailer Net-A-Porter pushed for last-minute Memorial Day orders with a banner ad on The New York Times’ mobile Web site.
Jeweler Tiffany & Co. is aiming for last-minute Mother’s Day purchases through mobile with an advertisement on New York magazine’s The Cut.
Italian fashion label Dolce & Gabbana is providing a second-screen experience for consumers through a mobile advertisement for its Dolce fragrance on New York magazine’s The Cut blog.
French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.
British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.
Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.