Articles Tagged ‘HipCricket’


Lancôme uses banner ads and pop-ups to catch consumer attention

April 10, 2014

French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.

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Net-A-Porter uses multiple moving ads to attract consumer attention

April 3, 2014

British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.

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Bergdorf looks to boost in-store 5F foot traffic with mobile ad

March 25, 2014

Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.

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Baselworld 2014 mobile app encourages social sharing

March 14, 2014

The annual Baselworld watch and jewelry show held in Basel, Switzerland, March 27 through April 3 has developed a mobile application to help attendees keep track of what they have seen as they traverse the many booths set up by the world’s leading watchmakers and jewelers.

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Gucci raises charity awareness with Twitter-based mobile app

March 10, 2014

Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.

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Neiman Marcus releases mobile app that blends content and commerce

February 28, 2014

Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go.

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Marc Jacobs fetes fall/winter 2014 collection with New York Times effort

February 19, 2014

U.S. apparel and accessories label Marc Jacobs is targeting consumers who missed the live steam of its fall/winter 2014 runway show Feb. 13 with a mobile advertisement on The New York Times’ Web site.

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Capitalizing on the Cult of Immediacy

February 3, 2014

No one under the age of 25 knows what it is like to be stumped.

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Van Cleef & Arpels appeals to romantics with The Cut mobile ad

January 29, 2014

French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.

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Neiman Marcus pushes mcommerce with multiple promotional mobile ads

January 7, 2014

Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.

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