Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.
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British fashion label Mulberry is using an interactive quiz to generate social conversation around its new Cara Delevingne-designed collection.
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
Italian fashion label Dolce & Gabbana is advertising its Light Blue scent on Vogue’s Web site, in both the mobile and the desktop versions.
German automaker Porsche is targeting stylish male consumers with an advertisement on Condé Nast mens magazine Details’ mobile Web site.
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.
Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.
British online retailer Net-A-Porter pushed for last-minute Memorial Day orders with a banner ad on The New York Times’ mobile Web site.