British department store Harrods is helping consumers decorate their Christmas tree with an in-application game that offers users various decorations to place upon the virtual tree.
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Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.
German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.
British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.
Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.
British fashion label Mulberry is using an interactive quiz to generate social conversation around its new Cara Delevingne-designed collection.
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
Italian fashion label Dolce & Gabbana is advertising its Light Blue scent on Vogue’s Web site, in both the mobile and the desktop versions.
German automaker Porsche is targeting stylish male consumers with an advertisement on Condé Nast mens magazine Details’ mobile Web site.
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.