As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
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Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times’ mobile Web site.
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
Italian label Bottega Veneta is aiming to increase traffic to its mcommerce site through a colorful banner advertisement featured on Vanity Fair’s mobile site.
Dubai, U.A.E.-based airline Emirates is promoting its first-class private suites available on board its planes beginning on Oct. 1 through a mobile ad on New York magazine’s The Cut.
High-end smartphone manufacturer Vertu is continuing its six-year partnership with Italian automaker Ferrari with the release of a limited-edition Android smartphone inspired by the automaker’s design features.
Italian fashion house Fendi revamped its online presence through a new Web site that is tablet- and mobile-optimized to allow consumers to browse its collections on the go.
Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.