Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
Articles Tagged ‘holiday shopping’
French jeweler Cartier is targeting last-minute holiday shoppers through email blasts as a final push for the multichannel Winter Tale campaign that it spread via online and print mediums.
Beauty marketer Lancôme is bolstering ecommerce through a revamped mobile experience and a Web site just in time for holiday shopping.
Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.
British jeweler and retailer Astley Clarke is targeting male shoppers through a holiday gift guide that is packaged as an email cheat-sheet on gifts for women.
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
French jeweler Cartier is looking to boost sales of its holiday gifts through an animated short film that features products from its men’s and women’s collections.
Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?