Articles Tagged ‘holiday shopping’


Retailers turn to push messaging to reach holiday shoppers

December 21, 2012

Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.


Cartier drives impulse holiday gift purchases via email

December 20, 2012

French jeweler Cartier is targeting last-minute holiday shoppers through email blasts as a final push for the multichannel Winter Tale campaign that it spread via online and print mediums.

Lancôme bolsters holiday ecommerce via revamped mobile site

December 20, 2012

Beauty marketer Lancôme is bolstering ecommerce through a revamped mobile experience and a Web site just in time for holiday shopping.

98pc of affluent consumers shop online: Unity Marketing

December 19, 2012

Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.

Affluent consumers are 40pc more likely to purchase luxury via Web sites: report

December 17, 2012

Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.

Astley Clarke targets male shoppers via holiday gift cheat sheet

December 11, 2012

British jeweler and retailer Astley Clarke is targeting male shoppers through a holiday gift guide that is packaged as an email cheat-sheet on gifts for women.

Mr Porter pushes holiday buys through latest brand newspaper

December 11, 2012

Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.

How Thanksgiving became a global holiday

December 7, 2012

The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.

Cartier eyes digital traction via animated holiday film

November 29, 2012

French jeweler Cartier is looking to boost sales of its holiday gifts through an animated short film that features products from its men’s and women’s collections.

Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?