New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.
Articles Tagged ‘holiday shopping’
Italian fashion label Bottega Veneta is recommending a range of items for shoppers this holiday season through a social video.
Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.
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Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
French jeweler Cartier is targeting last-minute holiday shoppers through email blasts as a final push for the multichannel Winter Tale campaign that it spread via online and print mediums.
Beauty marketer Lancôme is bolstering ecommerce through a revamped mobile experience and a Web site just in time for holiday shopping.
Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.